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Head-to-head · On-Demand Wellness Software

Fay vs Circl

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Fay #6 in On-Demand Wellness Software 8.1/10 Paid ✓ 4 of 4 features Visit Fay
Circl #8 in On-Demand Wellness Software 7.8/10 Free plan Free plan✓ 4 of 4 features Visit Circl

Fay leads on 0 checks, Circl on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFay · 8.1/10
  • Free planonly Circl

Fay scores higher on our rubric for on-demand wellness software: 8.1 against 7.8 out of 10; our editors rank them #6 and #8.

Circl offers free plan; Fay doesn't. On primary buyer, Circl gives you Provider where Fay offers Employer.

Fay is the better fit for employers focused on nutrition support. Circl is the better fit for individuals and small providers booking wellness sessions.

  • Fay fits best

    Employers focused on nutrition support

  • Circl fits best

    Individuals and small providers booking wellness sessions

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Fay 8.1/10 Visit ↗ Circl 7.8/10 Visit ↗
At a glance
Editor score 8.1 7.8
Ranking #6 in On-Demand Wellness Software #8 in On-Demand Wellness Software
Best for Employers focused on nutrition support Individuals and small providers booking wellness sessions
Pricing model Paid Free plan + paid
Starting price Not checked yet Free plan
Free plan — ✓ (best)
Free trial — —
Deployment Cloud, Mobile Mobile
Platforms Web, iOS, Android iOS, Android
Built for Small business, Mid-market, Enterprise Solo, Small business
Features Fay 4/4 · Circl 4/4
Booking tools ✓ ✓
Virtual sessions ✓ ✓
In-person services ✓ ✓
Mobile apps ✓ ✓
Specs
Provider categories Registered dietitian nutritionists health and fitness; mind and body; treatments; hair and beauty; education (including private tutors)
Primary buyer Employer Provider
Our review
Pros
  • Search and filter dietitians by specialty, location, insurance, and availability
  • Book virtual or in-person appointments with real-time provider availability
  • Get personalized plans, between-session messaging, and grocery rewards
  • Search provider profiles and credentials across several service categories
  • Book appointments or classes for online or in-person sessions
  • Manage bookings, chat, and payments through mobile apps
Cons
  • Focused on registered dietitian nutritionists rather than broader wellness services
  • Session costs depend on insurance coverage
  • Care depends on provider availability in a member’s location
  • Marketplace focus does not cover employer wellness programs
  • Provider terms state an 8.5% commission that may change with notice
  • Services may cost extra even though the app is free to download
Our verdict

Fay connects people with registered dietitian nutritionists for personalized nutrition counseling, making it relevant to employers that want to add nutrition care to their benefits. Members can search by location and specialty, with…

Read the review →

Circl is a mobile marketplace where customers find wellness professionals, review profiles and credentials, and book appointments or classes. It suits individuals seeking local or online sessions, as well as solo and small providers who…

Read the review →
  1. FayOn-Demand Wellness Software 8.1Paid
  2. CirclOn-Demand Wellness Software 7.8Free plan

Strengths and trade-offs

  • Fay — where it wins

    • Search and filter dietitians by specialty, location, insurance, and availability
    • Book virtual or in-person appointments with real-time provider availability
    • Get personalized plans, between-session messaging, and grocery rewards

    Where it doesn't

    • Focused on registered dietitian nutritionists rather than broader wellness services
    • Session costs depend on insurance coverage
    • Care depends on provider availability in a member’s location
  • Circl — where it wins

    • Search provider profiles and credentials across several service categories
    • Book appointments or classes for online or in-person sessions
    • Manage bookings, chat, and payments through mobile apps

    Where it doesn't

    • Marketplace focus does not cover employer wellness programs
    • Provider terms state an 8.5% commission that may change with notice
    • Services may cost extra even though the app is free to download

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update