Head-to-head · On-Demand Wellness Software
Fay vs Circl
Fay leads on 0 checks, Circl on 1, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreFay · 8.1/10
- Free planonly Circl
Fay scores higher on our rubric for on-demand wellness software: 8.1 against 7.8 out of 10; our editors rank them #6 and #8.
Circl offers free plan; Fay doesn't. On primary buyer, Circl gives you Provider where Fay offers Employer.
Fay is the better fit for employers focused on nutrition support. Circl is the better fit for individuals and small providers booking wellness sessions.
- Fay fits best
Employers focused on nutrition support
- Circl fits best
Individuals and small providers booking wellness sessions
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Fay 8.1/10 Visit ↗ | Circl 7.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.1 | 7.8 |
| Ranking | #6 in On-Demand Wellness Software | #8 in On-Demand Wellness Software |
| Best for | Employers focused on nutrition support | Individuals and small providers booking wellness sessions |
| Pricing model | Paid | Free plan + paid |
| Starting price | Not checked yet | Free plan |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Mobile |
| Platforms | Web, iOS, Android | iOS, Android |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business |
| Features Fay 4/4 · Circl 4/4 | ||
| Booking tools | ✓ | ✓ |
| Virtual sessions | ✓ | ✓ |
| In-person services | ✓ | ✓ |
| Mobile apps | ✓ | ✓ |
| Specs | ||
| Provider categories | Registered dietitian nutritionists | health and fitness; mind and body; treatments; hair and beauty; education (including private tutors) |
| Primary buyer | Employer | Provider |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Fay connects people with registered dietitian nutritionists for personalized nutrition counseling, making it relevant to employers that want to add nutrition care to their benefits. Members can search by location and specialty, with… Read the review → |
Circl is a mobile marketplace where customers find wellness professionals, review profiles and credentials, and book appointments or classes. It suits individuals seeking local or online sessions, as well as solo and small providers who… Read the review → |
Strengths and trade-offs
Fay — where it wins
- Search and filter dietitians by specialty, location, insurance, and availability
- Book virtual or in-person appointments with real-time provider availability
- Get personalized plans, between-session messaging, and grocery rewards
Where it doesn't
- Focused on registered dietitian nutritionists rather than broader wellness services
- Session costs depend on insurance coverage
- Care depends on provider availability in a member’s location
Circl — where it wins
- Search provider profiles and credentials across several service categories
- Book appointments or classes for online or in-person sessions
- Manage bookings, chat, and payments through mobile apps
Where it doesn't
- Marketplace focus does not cover employer wellness programs
- Provider terms state an 8.5% commission that may change with notice
- Services may cost extra even though the app is free to download
- Fay8.1/10 · Paid
A dietitian-focused benefit for employers seeking personalized nutrition care.
Visit FayFull verdict → - Circl7.8/10 · Free plan
A mobile marketplace for finding providers and booking local or online sessions.
Visit CirclFull verdict →
More comparisons
- Wellhub vs Fay
- Wellhub vs Circl
- FitOn Health vs Fay
- FitOn Health vs Circl
- EGYM Wellpass vs Fay
- EGYM Wellpass vs Circl
- Manah Collective vs Fay
- Manah Collective vs Circl
All On-Demand wellness software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





