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Head-to-head · Barcoding Software

Express Labels Mobile vs BarTender

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Express Labels Mobile #4 in Barcoding Software 8.2/10 Free plan Free plan✓ 0 of 3 features Visit Brady
BarTender #6 in Barcoding Software 7.9/10 30-day trial Free trial✓ 2 of 3 features Visit BarTender

Express Labels Mobile leads on 1 check, BarTender on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreExpress Labels Mobile · 8.2/10
  • Free planonly Express Labels Mobile
  • Free trialonly BarTender
  • Most featuresBarTender · 2 of 3

Express Labels Mobile scores higher on our rubric for barcoding software: 8.2 against 7.9 out of 10; our editors rank them #4 and #6.

Express Labels Mobile offers free plan; BarTender doesn't.

Express Labels Mobile is the better fit for mobile users creating labels for supported Brady printers. BarTender is the better fit for teams needing versatile label design and printing.

  • Express Labels Mobile fits best

    Mobile users creating labels for supported Brady printers

  • BarTender fits best

    Teams needing versatile label design and printing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Express Labels Mobile 8.2/10 Visit ↗ BarTender 7.9/10 Visit ↗
At a glance
Editor score 8.2 7.9
Ranking #4 in Barcoding Software #6 in Barcoding Software
Best for Mobile users creating labels for supported Brady printers Teams needing versatile label design and printing
Pricing model Free Paid
Starting price Free $199/yr
Free plan ✓ (best) —
Free trial — 30 days
Deployment Mobile Cloud, Self-hosted, Mobile
Platforms iOS, Android Windows, Web, iOS, Android
Support Email, Docs Email, Live chat, Phone, Tickets, Community, Docs · 24/7
Integrations 5 integrations 6 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Express Labels Mobile 0/3 · BarTender 2/3
Label design Not checked yet ✓ (best)
Label printing Not checked yet ✓ (best)
Mobile scanning Not checked yet Not checked yet
Specs
Barcode formats Not checked yet 100+ symbologies, including UPC-A/UPC-E, EAN-8/EAN-13, Code 39, Code 128, Interleaved 2-of-5, GS1 DataBar, Codabar, QR Code, Data Matrix, PDF417, Aztec, MaxiCode, and Han Xin
Tracking focus Not checked yet Products
Deployment Not checked yet Not checked yet
Our review
Pros
  • Creates labels with text, graphics, symbols, photos, and barcodes.
  • Imports spreadsheet and text data for variable labels and serialized batches.
  • Connects to Box, Dropbox, Google Drive, iCloud, and OneDrive files.
  • Design labels with more than 100 barcode symbologies and templates
  • Print from workstations, browsers, and mobile devices
  • Automate workflows with REST APIs, File Drop, and no-code builders
Cons
  • Prints only to the listed compatible Brady printer models.
  • Mobile-only deployment limits label work to iOS and Android devices.
  • Focused on identification labels rather than shipping labels.
  • No free plan; paid editions start at $199 per year
  • Pricing and features vary across several on-premises and cloud editions
  • Some advanced integrations and centralized controls require higher editions
Our verdict

Express Labels Mobile is a free app from Brady Corporation for designing, viewing, and printing identification labels from iPhone, iPad, and Android devices. Its audience is people who need to create labels on site and have access to a…

Read the review →

BarTender is labeling software for organizations that design, manage, automate, and print barcode and RFID labels. Its WYSIWYG designer, label templates, and support for more than 100 barcode symbologies suit teams in warehouse,…

Read the review →
  1. Express Labels MobileBarcoding Software 8.2Free plan
  2. BarTenderBarcoding Software 7.930-day trial

Strengths and trade-offs

  • Express Labels Mobile — where it wins

    • Creates labels with text, graphics, symbols, photos, and barcodes.
    • Imports spreadsheet and text data for variable labels and serialized batches.
    • Connects to Box, Dropbox, Google Drive, iCloud, and OneDrive files.

    Where it doesn't

    • Prints only to the listed compatible Brady printer models.
    • Mobile-only deployment limits label work to iOS and Android devices.
    • Focused on identification labels rather than shipping labels.
  • BarTender — where it wins

    • Design labels with more than 100 barcode symbologies and templates
    • Print from workstations, browsers, and mobile devices
    • Automate workflows with REST APIs, File Drop, and no-code builders

    Where it doesn't

    • No free plan; paid editions start at $199 per year
    • Pricing and features vary across several on-premises and cloud editions
    • Some advanced integrations and centralized controls require higher editions
  • Express Labels Mobile8.2/10 · Free plan

    A free mobile app for designing and printing barcode and identification labels on compatible Brady printers.

    Visit BradyFull verdict →
  • BarTender7.9/10 · 30-day trial

    Flexible label design and printing, with on-premises and cloud editions.

    Visit BarTenderFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update