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Head-to-head · Barcoding Software

Express Labels Mobile vs MarkMagic

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Express Labels Mobile #4 in Barcoding Software 8.2/10 Free plan Free plan✓ 0 of 3 features Visit Brady
MarkMagic #5 in Barcoding Software 8.0/10 Paid ✓ 0 of 3 features Visit CYBRA

Express Labels Mobile leads on 1 check, MarkMagic on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreExpress Labels Mobile · 8.2/10
  • Free planonly Express Labels Mobile

Express Labels Mobile scores higher on our rubric for barcoding software: 8.2 against 8.0 out of 10; our editors rank them #4 and #5.

Express Labels Mobile offers free plan; MarkMagic doesn't.

Express Labels Mobile is the better fit for mobile users creating labels for supported Brady printers. MarkMagic is the better fit for businesses needing broad label, form, and RFID printing.

  • Express Labels Mobile fits best

    Mobile users creating labels for supported Brady printers

  • MarkMagic fits best

    Businesses needing broad label, form, and RFID printing

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Side by side

Feature Express Labels Mobile 8.2/10 Visit ↗ MarkMagic 8.0/10 Visit ↗
At a glance
Editor score 8.2 8.0
Ranking #4 in Barcoding Software #5 in Barcoding Software
Best for Mobile users creating labels for supported Brady printers Businesses needing broad label, form, and RFID printing
Pricing model Free Paid
Starting price Free $2,585/yr
Free plan ✓ (best) —
Free trial — —
Deployment Mobile Desktop
Platforms iOS, Android Windows, macOS, Linux
Integrations 5 integrations 7 integrations
Features Express Labels Mobile 0/3 · MarkMagic 0/3
Label design Not checked yet Not checked yet
Label printing Not checked yet Not checked yet
Mobile scanning Not checked yet Not checked yet
Specs
Barcode formats Not checked yet Not checked yet
Tracking focus Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Creates labels with text, graphics, symbols, photos, and barcodes.
  • Imports spreadsheet and text data for variable labels and serialized batches.
  • Connects to Box, Dropbox, Google Drive, iCloud, and OneDrive files.
  • Handles variable data, batch printing, and multiple document types.
  • Offers REST APIs and data sources including CSV, XML, JSON, and SQL.
  • Supports more than 600 barcode, form, and RFID printer types.
Cons
  • Prints only to the listed compatible Brady printer models.
  • Mobile-only deployment limits label work to iOS and Android devices.
  • Focused on identification labels rather than shipping labels.
  • MarkMagic PI starts at $2,585 per year, with no free plan.
  • MarkMagic PI requires manual installation.
  • Enterprise pricing is by quote.
Our verdict

Express Labels Mobile is a free app from Brady Corporation for designing, viewing, and printing identification labels from iPhone, iPad, and Android devices. Its audience is people who need to create labels on site and have access to a…

Read the review →

MarkMagic from CYBRA Corporation is software for designing and printing barcode labels, forms, reports, shipping documents, RFID tags, and other business documents. It is aimed at organizations that need more than basic barcode labels,…

Read the review →
  1. Express Labels MobileBarcoding Software 8.2Free plan
  2. MarkMagicBarcoding Software 8.0Paid

Strengths and trade-offs

  • Express Labels Mobile — where it wins

    • Creates labels with text, graphics, symbols, photos, and barcodes.
    • Imports spreadsheet and text data for variable labels and serialized batches.
    • Connects to Box, Dropbox, Google Drive, iCloud, and OneDrive files.

    Where it doesn't

    • Prints only to the listed compatible Brady printer models.
    • Mobile-only deployment limits label work to iOS and Android devices.
    • Focused on identification labels rather than shipping labels.

  • MarkMagic — where it wins

    • Handles variable data, batch printing, and multiple document types.
    • Offers REST APIs and data sources including CSV, XML, JSON, and SQL.
    • Supports more than 600 barcode, form, and RFID printer types.

    Where it doesn't

    • MarkMagic PI starts at $2,585 per year, with no free plan.
    • MarkMagic PI requires manual installation.
    • Enterprise pricing is by quote.
  • Express Labels Mobile8.2/10 · Free plan

    A free mobile app for designing and printing barcode and identification labels on compatible Brady printers.

    Visit BradyFull verdict →
  • MarkMagic8.0/10 · Paid

    Broad label and document printing with a $2,585-per-year entry price.

    Visit CYBRAFull verdict →

More comparisons

All barcoding software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update