MarkMagic vs BarTender

MarkMagic8.0Visit BarTender7.9Visit

Higher score MarkMagic #5 in Barcoding Software 8.0/10 Paid ✓ 0 of 3 features Visit CYBRA

vs

BarTender #6 in Barcoding Software 7.9/10 30-day trial Free trial✓ 2 of 3 features Visit BarTender

• MarkMagic fits best

  Businesses needing broad label, form, and RFID printing

• BarTender fits best

  Teams needing versatile label design and printing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	MarkMagic 8.0/10 Visit ↗	BarTender 7.9/10 Visit ↗
At a glance
Editor score	8.0	7.9
Ranking	#5 in Barcoding Software	#6 in Barcoding Software
Best for	Businesses needing broad label, form, and RFID printing	Teams needing versatile label design and printing
Pricing model	Paid	Paid
Starting price	$2,585/yr	$199/yr
Free plan	—	—
Free trial	—	30 days
Deployment	Desktop	Cloud, Self-hosted, Mobile
Platforms	Windows, macOS, Linux	Windows, Web, iOS, Android
Integrations	7 integrations	6 integrations
Features MarkMagic 0/3 · BarTender 2/3
Label design	Not checked yet	✓ (best)
Label printing	Not checked yet	✓ (best)
Mobile scanning	Not checked yet	Not checked yet
Specs
Barcode formats	Not checked yet	100+ symbologies, including UPC-A/UPC-E, EAN-8/EAN-13, Code 39, Code 128, Interleaved 2-of-5, GS1 DataBar, Codabar, QR Code, Data Matrix, PDF417, Aztec, MaxiCode, and Han Xin
Tracking focus	Not checked yet	Products
Deployment	Not checked yet	Not checked yet
Our review
Pros	Handles variable data, batch printing, and multiple document types. Offers REST APIs and data sources including CSV, XML, JSON, and SQL. Supports more than 600 barcode, form, and RFID printer types.	Design labels with more than 100 barcode symbologies and templates Print from workstations, browsers, and mobile devices Automate workflows with REST APIs, File Drop, and no-code builders
Cons	MarkMagic PI starts at $2,585 per year, with no free plan. MarkMagic PI requires manual installation. Enterprise pricing is by quote.	No free plan; paid editions start at $199 per year Pricing and features vary across several on-premises and cloud editions Some advanced integrations and centralized controls require higher editions
Our verdict	MarkMagic from CYBRA Corporation is software for designing and printing barcode labels, forms, reports, shipping documents, RFID tags, and other business documents. It is aimed at organizations that need more than basic barcode labels,… Read the review →	BarTender is labeling software for organizations that design, manage, automate, and print barcode and RFID labels. Its WYSIWYG designer, label templates, and support for more than 100 barcode symbologies suit teams in warehouse,… Read the review →

Strengths and trade-offs

• MarkMagic — where it wins

  • Handles variable data, batch printing, and multiple document types.
  • Offers REST APIs and data sources including CSV, XML, JSON, and SQL.
  • Supports more than 600 barcode, form, and RFID printer types.

  Where it doesn't

  • MarkMagic PI starts at $2,585 per year, with no free plan.
  • MarkMagic PI requires manual installation.
  • Enterprise pricing is by quote.

• BarTender — where it wins

  • Design labels with more than 100 barcode symbologies and templates
  • Print from workstations, browsers, and mobile devices
  • Automate workflows with REST APIs, File Drop, and no-code builders

  Where it doesn't

  • No free plan; paid editions start at $199 per year
  • Pricing and features vary across several on-premises and cloud editions
  • Some advanced integrations and centralized controls require higher editions

• MarkMagic8.0/10 · Paid

  Broad label and document printing with a $2,585-per-year entry price.

  Visit CYBRAFull verdict →
• BarTender7.9/10 · 30-day trial

  Flexible label design and printing, with on-premises and cloud editions.

  Visit BarTenderFull verdict →