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Head-to-head · Startup Founder Tools

Eqvista vs Pulley

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Eqvista #6 in Startup Founder Tools 6.8/10 Free plan · paid from $2/mo Free plan✓ 0 of 5 features Visit Eqvista
Pulley #7 in Startup Founder Tools 6.7/10 14-day trial ✓ 0 of 5 features Visit Pulley

Eqvista leads on 1 check, Pulley on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreEqvista · 6.8/10
  • Free planonly Eqvista

Eqvista scores higher on our rubric for startup founder tools: 6.8 against 6.7 out of 10; our editors rank them #6 and #7.

Eqvista offers free plan; Pulley doesn't.

Eqvista is the better fit for cost-conscious founders managing a cap table. Pulley is the better fit for startups managing cap tables and equity compliance.

  • Eqvista fits best

    Cost-conscious founders managing a cap table

  • Pulley fits best

    Startups managing cap tables and equity compliance

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Eqvista 6.8/10 Visit ↗ Pulley 6.7/10 Visit ↗
At a glance
Editor score 6.8 6.7
Ranking #6 in Startup Founder Tools #7 in Startup Founder Tools
Best for Cost-conscious founders managing a cap table Startups managing cap tables and equity compliance
Pricing model Free plan + paid Paid
Starting price $2/mo Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Docs Email, Live chat, Phone, Docs · 24/7
Compliance 2FA SOC 2, GDPR
Integrations 1 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Eqvista 0/5 · Pulley 0/5
Business plan builder Not published Not published
Financial forecasting Not published Not published
Investor tracking Not published Not published
Cap table management Not published Not published
Incorporation support Not published Not published
Specs
Startup stage Not published Not published
Our review
Pros
  • Free tier covers cap tables, ESOPs, vesting, stakeholder accounts, and a data room
  • Premium adds e-signing, compliance workflows, and funding-round modeling
  • Web and mobile access, with shareholder portals and QuickBooks integration
  • Tracks ownership and supports equity issuance and employee portals
  • Models fundraising and dilution scenarios
  • Connects with HRIS and payroll platforms
Cons
  • Premium pricing rises with each stakeholder and changes above 50 stakeholders
  • The annual valuation bundle starts at $990 and varies by company factors
  • Support is limited to email and documentation
  • No free plan; paid plans are contact-sales offerings
  • Some compliance and reporting features are limited to higher tiers
  • Focused on equity administration rather than broader startup operations
Our verdict

Eqvista brings cap-table and equity management together with valuation, modeling, and compliance workflows for private companies. Its tools are aimed at founders and finance teams managing ownership, employee equity, and shareholder…

Read the review →

Pulley brings cap-table management and equity workflows together for startup founders and finance teams, with tools for employees and investors as well. It tracks ownership and supports equity issuance, offer letters, agreement signing,…

Read the review →
  1. EqvistaStartup Founder Tools 6.8Free plan · paid from $2/mo
  2. PulleyStartup Founder Tools 6.714-day trial

Strengths and trade-offs

  • Eqvista — where it wins

    • Free tier covers cap tables, ESOPs, vesting, stakeholder accounts, and a data room
    • Premium adds e-signing, compliance workflows, and funding-round modeling
    • Web and mobile access, with shareholder portals and QuickBooks integration

    Where it doesn't

    • Premium pricing rises with each stakeholder and changes above 50 stakeholders
    • The annual valuation bundle starts at $990 and varies by company factors
    • Support is limited to email and documentation
  • Pulley — where it wins

    • Tracks ownership and supports equity issuance and employee portals
    • Models fundraising and dilution scenarios
    • Connects with HRIS and payroll platforms

    Where it doesn't

    • No free plan; paid plans are contact-sales offerings
    • Some compliance and reporting features are limited to higher tiers
    • Focused on equity administration rather than broader startup operations
  • Eqvista6.8/10 · Free plan · paid from $2/mo

    A free cap-table tier with paid compliance, modeling, and valuation options.

    Visit EqvistaFull verdict →
  • Pulley6.7/10 · 14-day trial

    Cap-table, equity issuance, compliance and employee tools for growing startups.

    Visit PulleyFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update