LivePlan vs Pulley

LivePlan8.8Visit PPulley7.6Visit

Higher score LivePlan #1 in Startup Founder Tools 8.8/10 Free plan Free plan✓ 0 of 5 features Visit LivePlan

vs

P Pulley #6 in Startup Founder Tools 7.6/10 14-day trial Free trial✓ 0 of 5 features Visit Pulley

• LivePlan fits best

  Founders building a plan and financial forecast

• Pulley fits best

  Startups managing cap tables and equity compliance

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Side by side

Feature	LivePlan 8.8/10 Visit ↗	PPulley 7.6/10 Visit ↗
At a glance
Editor score	8.8	7.6
Ranking	#1 in Startup Founder Tools	#6 in Startup Founder Tools
Best for	Founders building a plan and financial forecast	Startups managing cap tables and equity compliance
Pricing model	Free plan + paid	Paid
Starting price	$15/mo	—
Free plan	✓ (best)	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs	Email, Live chat, Phone, Docs · 24/7
Compliance	GDPR, PCI DSS	SOC 2, GDPR
Integrations	2 integrations	20 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features LivePlan 0/5 · Pulley 0/5
Business plan builder	Not checked yet	Not checked yet
Financial forecasting	Not checked yet	Not checked yet
Investor tracking	Not checked yet	Not checked yet
Cap table management	Not checked yet	Not checked yet
Incorporation support	Not checked yet	Not checked yet
Specs
Startup stage	Not checked yet	Not checked yet
Our review
Pros	Builds profit-and-loss, balance-sheet, and cash-flow forecasts Supports up to 10 what-if scenarios and budget-versus-actual dashboards Connects with QuickBooks Online and Xero for accounting data	Tracks ownership and supports equity issuance and employee portals Models fundraising and dilution scenarios Connects with HRIS and payroll platforms
Cons	The free offering is Idea Canvas, not the full planning and forecasting product Available as a web-based product rather than a desktop app Does not include tax planning or insurance planning	No free plan; paid plans are contact-sales offerings Some compliance and reporting features are limited to higher tiers Focused on equity administration rather than broader startup operations
Our verdict	LivePlan brings business-plan creation and financial forecasting together for startups, small businesses, advisors, and enterprise programs. Founders can develop and share a plan, model profit and loss, balance sheet, and cash flow, and… Read the review →	Pulley brings cap-table management and equity workflows together for startup founders and finance teams, with tools for employees and investors as well. It tracks ownership and supports equity issuance, offer letters, agreement signing,… Read the review →

Strengths and trade-offs

• LivePlan — where it wins

  • Builds profit-and-loss, balance-sheet, and cash-flow forecasts
  • Supports up to 10 what-if scenarios and budget-versus-actual dashboards
  • Connects with QuickBooks Online and Xero for accounting data

  Where it doesn't

  • The free offering is Idea Canvas, not the full planning and forecasting product
  • Available as a web-based product rather than a desktop app
  • Does not include tax planning or insurance planning

• Pulley — where it wins

  • Tracks ownership and supports equity issuance and employee portals
  • Models fundraising and dilution scenarios
  • Connects with HRIS and payroll platforms

  Where it doesn't

  • No free plan; paid plans are contact-sales offerings
  • Some compliance and reporting features are limited to higher tiers
  • Focused on equity administration rather than broader startup operations

• LivePlan8.8/10 · Free plan

  A planning and forecasting workspace for founders who need more than a business plan.

  Visit LivePlanFull verdict →
• PPulley7.6/10 · 14-day trial

  Cap-table, equity issuance, compliance and employee tools for growing startups.

  Visit PulleyFull verdict →