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Head-to-head · Smart Link Software

Dub vs URLgenius

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Dub #3 in Smart Link Software 8.1/10 Free plan · paid from $30/mo · 14-day trial Free plan✓ 1 of 5 features Visit Dub
URLgenius #7 in Smart Link Software 7.2/10 Free plan · paid from $0.02 Free plan✓ 5 of 5 features Visit URLgenius

Dub leads on 0 checks, URLgenius on 4, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDub · 8.1/10
  • Free planboth
  • Most featuresURLgenius · 5 of 5

Dub scores higher on our rubric for smart link software: 8.1 against 7.2 out of 10; our editors rank them #3 and #7.

URLgenius offers deep linking; Dub doesn't publish it. URLgenius offers link analytics; Dub doesn't publish it. URLgenius offers routing rules; Dub doesn't publish it. URLgenius offers qr codes; Dub doesn't publish it.

Dub is the better fit for teams needing broad smart-link features and integrations. URLgenius is the better fit for mobile marketers paying per click.

  • Dub fits best

    Teams needing broad smart-link features and integrations

  • URLgenius fits best

    Mobile marketers paying per click

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Dub 8.1/10 Visit ↗ URLgenius 7.2/10 Visit ↗
At a glance
Editor score 8.1 7.2
Ranking #3 in Smart Link Software #7 in Smart Link Software
Best for Teams needing broad smart-link features and integrations Mobile marketers paying per click
Pricing model Free plan + paid Free plan + paid
Starting price $30/mo Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Live chat, Docs Email
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Dub 1/5 · URLgenius 5/5
Deep linking Not published ✓ (best)
Link analytics Not published ✓ (best)
Routing rules Not published ✓ (best)
Custom domains ✓ ✓
QR codes Not published ✓ (best)
Our review
Pros
  • Free plan includes real-time analytics, API access, QR codes and 3 custom domains
  • Target links by geo and device, and create deep links for iOS and Android
  • 10 listed integrations include Stripe, Shopify, Zapier and Slack
  • Deep links route users to screens inside mobile apps.
  • Editable destinations and web fallbacks support changing campaigns.
  • QR codes, attribution parameters, analytics, and API bulk generation.
Cons
  • Advanced link features and deep links start on the $30-per-month Pro plan
  • Conversion tracking and A/B testing require the $90-per-month Business plan
  • SAML/SSO and audit logs are limited to Enterprise
  • Growth pricing charges $0.02 per click as traffic increases.
  • Growth's branded domain option costs $49.
  • Support is provided through email.
Our verdict

Dub brings branded short links, attribution and link management together for entrepreneurs, creators, startups and marketing teams. It supports custom domains, click and conversion analytics, QR codes, UTM templates, deep links for iOS and…

Read the review →

URLgenius is a cloud-based smart-link platform for creators, marketplace sellers, app marketers, and agencies. It creates links that can send mobile users to specific content inside apps, while directing people to web destinations when an…

Read the review →
  1. DubSmart Link Software 8.1Free plan · paid from $30/mo · 14-day trial
  2. URLgeniusSmart Link Software 7.2Free plan · paid from $0.02

Strengths and trade-offs

  • Dub — where it wins

    • Free plan includes real-time analytics, API access, QR codes and 3 custom domains
    • Target links by geo and device, and create deep links for iOS and Android
    • 10 listed integrations include Stripe, Shopify, Zapier and Slack

    Where it doesn't

    • Advanced link features and deep links start on the $30-per-month Pro plan
    • Conversion tracking and A/B testing require the $90-per-month Business plan
    • SAML/SSO and audit logs are limited to Enterprise

  • URLgenius — where it wins

    • Deep links route users to screens inside mobile apps.
    • Editable destinations and web fallbacks support changing campaigns.
    • QR codes, attribution parameters, analytics, and API bulk generation.

    Where it doesn't

    • Growth pricing charges $0.02 per click as traffic increases.
    • Growth's branded domain option costs $49.
    • Support is provided through email.
  • Dub8.1/10 · Free plan · paid from $30/mo · 14-day trial

    Branded links, targeting, analytics and integrations, with a free plan and paid upgrades.

    Visit DubFull verdict →
  • URLgenius7.2/10 · Free plan · paid from $0.02

    A flexible deep-link and QR platform with free entry and per-click Growth pricing.

    Visit URLgeniusFull verdict →

More comparisons

All smart link software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update