Head-to-head · Smart Link Software
Rebrandly vs URLgenius
Rebrandly leads on 0 checks, URLgenius on 4, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreRebrandly · 8.4/10
- Free planboth
- Most featuresURLgenius · 5 of 5
Rebrandly scores higher on our rubric for smart link software: 8.4 against 7.2 out of 10; our editors rank them #2 and #7.
URLgenius offers deep linking; Rebrandly doesn't publish it. URLgenius offers link analytics; Rebrandly doesn't publish it. URLgenius offers routing rules; Rebrandly doesn't publish it. URLgenius offers qr codes; Rebrandly doesn't publish it.
Rebrandly is the better fit for organizations managing branded links across teams. URLgenius is the better fit for mobile marketers paying per click.
- Rebrandly fits best
Organizations managing branded links across teams
- URLgenius fits best
Mobile marketers paying per click
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Side by side
| Feature | Rebrandly 8.4/10 Visit ↗ | URLgenius 7.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 7.2 |
| Ranking | #2 in Smart Link Software | #7 in Smart Link Software |
| Best for | Organizations managing branded links across teams | Mobile marketers paying per click |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $8/mo | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Desktop, Mobile, Browser extension | Cloud, Browser extension |
| Platforms | Web, Windows, macOS, iOS, Android, Chrome extension | Web, Chrome extension |
| Support | Email, Docs | |
| Compliance | SOC 2, GDPR, HIPAA, SSO/SAML, 2FA | GDPR |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Rebrandly 1/5 · URLgenius 5/5 | ||
| Deep linking | Not published | ✓ (best) |
| Link analytics | Not published | ✓ (best) |
| Routing rules | Not published | ✓ (best) |
| Custom domains | ✓ | ✓ |
| QR codes | Not published | ✓ (best) |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Branded links are Rebrandly’s focus: the service shortens URLs on custom domains and adds QR codes, click and audience analytics, and routing to different destinations. It suits individuals, marketing teams, developers and enterprises that… Read the review → |
URLgenius is a cloud-based smart-link platform for creators, marketplace sellers, app marketers, and agencies. It creates links that can send mobile users to specific content inside apps, while directing people to web destinations when an… Read the review → |
Strengths and trade-offs
Rebrandly — where it wins
- Custom domains, QR codes and click, geographic and device analytics
- Routing by location or device, plus bulk link editing and importing
- API, team workspaces and coverage across web, desktop, mobile and browser
Where it doesn't
- Free plan is limited to 10 links and 10 QR codes per month
- Higher link volumes and advanced routing require paid plans
- Integrations span fewer options than some alternatives
URLgenius — where it wins
- Deep links route users to screens inside mobile apps.
- Editable destinations and web fallbacks support changing campaigns.
- QR codes, attribution parameters, analytics, and API bulk generation.
Where it doesn't
- Growth pricing charges $0.02 per click as traffic increases.
- Growth's branded domain option costs $49.
- Support is provided through email.
- Rebrandly8.4/10 · Free plan · paid from $8/mo (annual)
A broad branded-link toolkit with a free entry point and higher-volume paid plans.
Visit RebrandlyFull verdict → - URLgenius7.2/10 · Free plan · paid from $0.02
A flexible deep-link and QR platform with free entry and per-click Growth pricing.
Visit URLgeniusFull verdict →
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All smart link software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Last updated · How we research and update







