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Head-to-head · Smart Link Software

Rebrandly vs URLgenius

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Rebrandly #2 in Smart Link Software 8.4/10 Free plan · paid from $8/mo (annual) Free plan✓ 1 of 5 features Visit Rebrandly
URLgenius #7 in Smart Link Software 7.2/10 Free plan · paid from $0.02 Free plan✓ 5 of 5 features Visit URLgenius

Rebrandly leads on 0 checks, URLgenius on 4, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRebrandly · 8.4/10
  • Free planboth
  • Most featuresURLgenius · 5 of 5

Rebrandly scores higher on our rubric for smart link software: 8.4 against 7.2 out of 10; our editors rank them #2 and #7.

URLgenius offers deep linking; Rebrandly doesn't publish it. URLgenius offers link analytics; Rebrandly doesn't publish it. URLgenius offers routing rules; Rebrandly doesn't publish it. URLgenius offers qr codes; Rebrandly doesn't publish it.

Rebrandly is the better fit for organizations managing branded links across teams. URLgenius is the better fit for mobile marketers paying per click.

  • Rebrandly fits best

    Organizations managing branded links across teams

  • URLgenius fits best

    Mobile marketers paying per click

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Rebrandly 8.4/10 Visit ↗ URLgenius 7.2/10 Visit ↗
At a glance
Editor score 8.4 7.2
Ranking #2 in Smart Link Software #7 in Smart Link Software
Best for Organizations managing branded links across teams Mobile marketers paying per click
Pricing model Free plan + paid Free plan + paid
Starting price $8/mo Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Desktop, Mobile, Browser extension Cloud, Browser extension
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web, Chrome extension
Support Email, Docs Email
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA GDPR
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Rebrandly 1/5 · URLgenius 5/5
Deep linking Not published ✓ (best)
Link analytics Not published ✓ (best)
Routing rules Not published ✓ (best)
Custom domains ✓ ✓
QR codes Not published ✓ (best)
Our review
Pros
  • Custom domains, QR codes and click, geographic and device analytics
  • Routing by location or device, plus bulk link editing and importing
  • API, team workspaces and coverage across web, desktop, mobile and browser
  • Deep links route users to screens inside mobile apps.
  • Editable destinations and web fallbacks support changing campaigns.
  • QR codes, attribution parameters, analytics, and API bulk generation.
Cons
  • Free plan is limited to 10 links and 10 QR codes per month
  • Higher link volumes and advanced routing require paid plans
  • Integrations span fewer options than some alternatives
  • Growth pricing charges $0.02 per click as traffic increases.
  • Growth's branded domain option costs $49.
  • Support is provided through email.
Our verdict

Branded links are Rebrandly’s focus: the service shortens URLs on custom domains and adds QR codes, click and audience analytics, and routing to different destinations. It suits individuals, marketing teams, developers and enterprises that…

Read the review →

URLgenius is a cloud-based smart-link platform for creators, marketplace sellers, app marketers, and agencies. It creates links that can send mobile users to specific content inside apps, while directing people to web destinations when an…

Read the review →
  1. RebrandlySmart Link Software 8.4Free plan · paid from $8/mo (annual)
  2. URLgeniusSmart Link Software 7.2Free plan · paid from $0.02

Strengths and trade-offs

  • Rebrandly — where it wins

    • Custom domains, QR codes and click, geographic and device analytics
    • Routing by location or device, plus bulk link editing and importing
    • API, team workspaces and coverage across web, desktop, mobile and browser

    Where it doesn't

    • Free plan is limited to 10 links and 10 QR codes per month
    • Higher link volumes and advanced routing require paid plans
    • Integrations span fewer options than some alternatives
  • URLgenius — where it wins

    • Deep links route users to screens inside mobile apps.
    • Editable destinations and web fallbacks support changing campaigns.
    • QR codes, attribution parameters, analytics, and API bulk generation.

    Where it doesn't

    • Growth pricing charges $0.02 per click as traffic increases.
    • Growth's branded domain option costs $49.
    • Support is provided through email.
  • Rebrandly8.4/10 · Free plan · paid from $8/mo (annual)

    A broad branded-link toolkit with a free entry point and higher-volume paid plans.

    Visit RebrandlyFull verdict →
  • URLgenius7.2/10 · Free plan · paid from $0.02

    A flexible deep-link and QR platform with free entry and per-click Growth pricing.

    Visit URLgeniusFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update