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Head-to-head · Financial Services CRM Software

Creatio CRM vs Practifi

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Creatio CRM #3 in Financial Services CRM Software 8.9/10 14-day trial Free trial✓ 0 of 5 features Visit Creatio

Creatio CRM leads on 0 checks, Practifi on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCreatio CRM · 8.9/10
  • Free trialonly Creatio CRM
  • Most featuresPractifi · 5 of 5

Creatio CRM scores higher on our rubric for financial services crm software: 8.9 against 8.8 out of 10; our editors rank them #3 and #4.

Creatio CRM is the better fit for teams wanting low-cost general CRM breadth. Practifi is the better fit for advisors needing portals and compliance.

  • Creatio CRM fits best

    Teams wanting low-cost general CRM breadth

  • Practifi fits best

    Advisors needing portals and compliance

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Creatio CRM 8.9/10 Visit ↗ Practifi 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #3 in Financial Services CRM Software #4 in Financial Services CRM Software
Best for Teams wanting low-cost general CRM breadth Advisors needing portals and compliance
Pricing model Paid Paid
Starting price — $135/user/mo
Free plan — —
Free trial 14 days —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Phone, Community, Docs · 24/7 Docs, Tickets
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, GDPR, PCI DSS
Integrations 700+ integrations 3,000+ integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Creatio CRM 0/5 · Practifi 5/5
Compliance workflows Not checked yet ✓ (best)
Opportunity management Not checked yet ✓ (best)
Client portal Not checked yet ✓ (best)
Audit trail Not checked yet ✓ (best)
Email and calendar sync Not checked yet ✓ (best)
Specs
Deployment Not checked yet Cloud
Our review
Pros
  • Unified customer profiles across marketing, sales, and service
  • No-code workflows, applications, and AI-assisted CRM automation
  • Web, mobile, API access, and broad business integrations
  • Compliance workflows, audit history, and governance controls
  • Client portal supports balances, documents, portfolios, and messaging
  • Integrates with Microsoft 365, Orion, Schwab, HubSpot, and Salesforce
Cons
  • No free plan
  • CRM products are priced separately from the required platform
  • General CRM breadth may not suit specialized financial-services needs
  • Starts at $135 per user per month
  • No free plan is available
  • Client portal is a Naya add-on
Our verdict

Creatio CRM is an AI-native customer relationship management and workflow platform for marketing, sales, and service teams. It combines customer 360 data, lead and opportunity management, sales forecasting, marketing automation, case…

Read the review →

Practifi is a cloud financial-services CRM for registered investment advisers and wealth-management firms. It combines client records, workflow automation, opportunity and pipeline tracking, compliance management, analytics, reporting,…

Read the review →
  1. Creatio CRMFinancial Services CRM Software 8.914-day trial
  2. PractifiFinancial Services CRM Software 8.8Paid

Strengths and trade-offs

  • Creatio CRM — where it wins

    • Unified customer profiles across marketing, sales, and service
    • No-code workflows, applications, and AI-assisted CRM automation
    • Web, mobile, API access, and broad business integrations

    Where it doesn't

    • No free plan
    • CRM products are priced separately from the required platform
    • General CRM breadth may not suit specialized financial-services needs
  • Practifi — where it wins

    • Compliance workflows, audit history, and governance controls
    • Client portal supports balances, documents, portfolios, and messaging
    • Integrates with Microsoft 365, Orion, Schwab, HubSpot, and Salesforce

    Where it doesn't

    • Starts at $135 per user per month
    • No free plan is available
    • Client portal is a Naya add-on

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update