CB Insights vs Sensor Tower

CB Insights8.7Visit Sensor Tower8.2Visit

Higher score CB Insights #3 in Competitive Intelligence Software 8.7/10 Pricing on request ✓ 2 of 3 features Visit CB Insights

vs

Sensor Tower #6 in Competitive Intelligence Software 8.2/10 Pricing on request ✓ 3 of 3 features Visit Sensor Tower

• CB Insights fits best

  Enterprise market and competitor intelligence

• Sensor Tower fits best

  Digital, app, advertising, and gaming intelligence

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Side by side

Feature	CB Insights 8.7/10 Visit ↗	Sensor Tower 8.2/10 Visit ↗
At a glance
Editor score	8.7	8.2
Ranking	#3 in Competitive Intelligence Software	#6 in Competitive Intelligence Software
Best for	Enterprise market and competitor intelligence	Digital, app, advertising, and gaming intelligence
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Docs
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features CB Insights 2/3 · Sensor Tower 3/3
Competitor tracking	✓	✓
Change alerts	✓	✓
Web traffic data	Not checked yet	✓ (best)
Specs
Historical data	Not checked yet	Extensive
Competitor limit	Not checked yet	Not checked yet
Data types	company profiles, funding, acquisitions, markets, technologies, patents, partnerships, hiring and industry research	App downloads, revenue estimates, active users, engagement, retention, app store rankings, keywords, ratings and reviews, digital advertising impressions and spend estimates, web visits, audience activity, PC and console game metrics
Our review
Pros	Broad coverage across companies, markets, competitors, and relationships Predictive scores, AI analysis, watchlists, and strategic alerts Web, mobile, browser, API, data feeds, and enterprise integrations	Covers app, web, audience, advertising, and gaming performance metrics Historical analysis, alerts, APIs, feeds, and integrations support ongoing research Includes generative-AI visibility insights across prompts, platforms, and brands
Cons	Pricing requires contact with sales No permanent free plan Broad feature coverage may exceed narrower research needs	Customized pricing requires a contact-sales process Its broad scope may exceed the needs of narrowly focused teams API and data-feed capabilities may suit enterprise workflows more than simple research
Our verdict	CB Insights is a market-intelligence platform for corporate strategy, M&A, business development, investment, and innovation teams. It combines searchable data on private and public companies with market research, competitor monitoring,… Read the review →	Sensor Tower is a digital intelligence platform for marketers, app developers, gaming companies, advertisers, strategists, and researchers. It brings together market and competitor analysis across mobile apps, websites, digital… Read the review →

Strengths and trade-offs

• CB Insights — where it wins

  • Broad coverage across companies, markets, competitors, and relationships
  • Predictive scores, AI analysis, watchlists, and strategic alerts
  • Web, mobile, browser, API, data feeds, and enterprise integrations

  Where it doesn't

  • Pricing requires contact with sales
  • No permanent free plan
  • Broad feature coverage may exceed narrower research needs

• Sensor Tower — where it wins

  • Covers app, web, audience, advertising, and gaming performance metrics
  • Historical analysis, alerts, APIs, feeds, and integrations support ongoing research
  • Includes generative-AI visibility insights across prompts, platforms, and brands

  Where it doesn't

  • Customized pricing requires a contact-sales process
  • Its broad scope may exceed the needs of narrowly focused teams
  • API and data-feed capabilities may suit enterprise workflows more than simple research

• CB Insights8.7/10 · Pricing on request

  A broad intelligence platform for enterprise strategy, research, and competitor monitoring.

  Visit CB InsightsFull verdict →
• Sensor Tower8.2/10 · Pricing on request

  A broad intelligence platform for benchmarking digital markets and competitors.

  Visit Sensor TowerFull verdict →