CB Insights vs Adthena

CB Insights8.7Visit Adthena8.1Visit

Higher score CB Insights #3 in Competitive Intelligence Software 8.7/10 Pricing on request ✓ 2 of 3 features Visit CB Insights

vs

Adthena #7 in Competitive Intelligence Software 8.1/10 21-day trial Free trial✓ 2 of 3 features Visit Adthena

• CB Insights fits best

  Enterprise market and competitor intelligence

• Adthena fits best

  Paid-search strategy and market-share teams

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Side by side

Feature	CB Insights 8.7/10 Visit ↗	Adthena 8.1/10 Visit ↗
At a glance
Editor score	8.7	8.1
Ranking	#3 in Competitive Intelligence Software	#7 in Competitive Intelligence Software
Best for	Enterprise market and competitor intelligence	Paid-search strategy and market-share teams
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	Not checked yet	—
Free trial	—	21 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Community, Docs
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features CB Insights 2/3 · Adthena 2/3
Competitor tracking	✓	✓
Change alerts	✓	✓
Web traffic data	Not checked yet	Not checked yet
Specs
Historical data	Not checked yet	Extensive
Competitor limit	Not checked yet	Not checked yet
Data types	company profiles, funding, acquisitions, markets, technologies, patents, partnerships, hiring and industry research	search terms, paid-search auction data, advertiser details, ad messages, positions, estimated CPCs, organic listings, market-share metrics
Our review
Pros	Broad coverage across companies, markets, competitors, and relationships Predictive scores, AI analysis, watchlists, and strategic alerts Web, mobile, browser, API, data feeds, and enterprise integrations	Tracks competitor keywords, advertisers, spend, clicks, and market share Monitors Google AI Overviews, ChatGPT ads, prompts, and AI visibility Connects with Google Ads, BI tools, storage platforms, Salesforce, and APIs
Cons	Pricing requires contact with sales No permanent free plan Broad feature coverage may exceed narrower research needs	No free plan; access is through paid offerings Its strongest coverage is paid-search and AI-search intelligence Whole Market View deployments are customized for larger search programs
Our verdict	CB Insights is a market-intelligence platform for corporate strategy, M&A, business development, investment, and innovation teams. It combines searchable data on private and public companies with market research, competitor monitoring,… Read the review →	Adthena is an AI-driven search intelligence platform for enterprise brands, marketers, and agencies. It focuses on competitive activity across Google Ads and selected AI-search surfaces, including Google AI Overviews, ChatGPT, and… Read the review →

Strengths and trade-offs

• CB Insights — where it wins

  • Broad coverage across companies, markets, competitors, and relationships
  • Predictive scores, AI analysis, watchlists, and strategic alerts
  • Web, mobile, browser, API, data feeds, and enterprise integrations

  Where it doesn't

  • Pricing requires contact with sales
  • No permanent free plan
  • Broad feature coverage may exceed narrower research needs

• Adthena — where it wins

  • Tracks competitor keywords, advertisers, spend, clicks, and market share
  • Monitors Google AI Overviews, ChatGPT ads, prompts, and AI visibility
  • Connects with Google Ads, BI tools, storage platforms, Salesforce, and APIs

  Where it doesn't

  • No free plan; access is through paid offerings
  • Its strongest coverage is paid-search and AI-search intelligence
  • Whole Market View deployments are customized for larger search programs

• CB Insights8.7/10 · Pricing on request

  A broad intelligence platform for enterprise strategy, research, and competitor monitoring.

  Visit CB InsightsFull verdict →
• Adthena8.1/10 · 21-day trial

  A focused intelligence platform for paid-search competition, market shifts, and AI-search visibility.

  Visit AdthenaFull verdict →