Captivated vs SMS-Magic

Captivated6.9Visit SMS-Magic6.8Visit

Higher score Captivated #11 in Business Texting Software 6.9/10 Paid ✓ 6 of 6 features Visit Captivated

vs

SMS-Magic #13 in Business Texting Software 6.8/10 14-day trial Free trial✓ 6 of 6 features Visit SMS-Magic

• Captivated fits best

  Established teams needing texting plus scheduling

• SMS-Magic fits best

  Teams needing multichannel customer conversations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Captivated 6.9/10 Visit ↗	SMS-Magic 6.8/10 Visit ↗
At a glance
Editor score	6.9	6.8
Ranking	#11 in Business Texting Software	#13 in Business Texting Software
Best for	Established teams needing texting plus scheduling	Teams needing multichannel customer conversations
Pricing model	Paid	Paid
Starting price	$125/mo	₹582/user/mo
Free plan	—	—
Free trial	—	14 days
Deployment	Cloud, Mobile, Browser extension	Cloud, Mobile
Platforms	Web, iOS, Chrome extension	Web, iOS, Android
Integrations	14 integrations	5 integrations
Features Captivated 6/6 · SMS-Magic 6/6
Two-way messaging	✓	✓
MMS support	✓	✓
Shared team inbox	✓	✓
Automated sequences	✓	✓
Scheduled messages	✓	✓
Inbound keywords	✓	✓
Specs
Included team seats	Not checked yet	Not checked yet
Our review
Pros	Two-way SMS/MMS with shared queues and team coverage Scheduled messages, workflows, cadences, and appointment reminders Integrations include HubSpot, calendars, payments, and Zapier	Shared inboxes with routing and agent assignment SMS, MMS, WhatsApp, Messenger, and LINE support Automation, scheduling, campaigns, and conversation analytics
Cons	No free plan is available Starter is limited to 500 messages per month Starter includes one text line	No free plan Usage charges apply beyond the per-user subscription Multichannel messaging is limited to the highest listed tier
Our verdict	Captivated is a business communication platform for organizations managing customer conversations across teams and departments. It combines two-way SMS and MMS with shared conversation management, queues, team coverage, website chat,… Read the review →	SMS-Magic is a business messaging platform for sales, support, marketing, staffing, education, financial services, and healthcare teams. It combines two-way customer conversations with shared inboxes, agent or agent-group assignment,… Read the review →

Strengths and trade-offs

• Captivated — where it wins

  • Two-way SMS/MMS with shared queues and team coverage
  • Scheduled messages, workflows, cadences, and appointment reminders
  • Integrations include HubSpot, calendars, payments, and Zapier

  Where it doesn't

  • No free plan is available
  • Starter is limited to 500 messages per month
  • Starter includes one text line

• SMS-Magic — where it wins

  • Shared inboxes with routing and agent assignment
  • SMS, MMS, WhatsApp, Messenger, and LINE support
  • Automation, scheduling, campaigns, and conversation analytics

  Where it doesn't

  • No free plan
  • Usage charges apply beyond the per-user subscription
  • Multichannel messaging is limited to the highest listed tier

• Captivated6.9/10 · Paid

  A team-focused texting platform with scheduling, automation, booking, and shared conversations.

  Visit CaptivatedFull verdict →
• SMS-Magic6.8/10 · 14-day trial

  A multichannel messaging platform for teams managing customer conversations and campaigns.

  Visit SMS-MagicFull verdict →