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Head-to-head · Brand Asset Management Software

Brandfolder vs Frontify

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Brandfolder #3 in Brand Asset Management Software 8.8/10 Pricing on request ✓ 1 of 5 features Visit Brandfolder
Frontify #4 in Brand Asset Management Software 8.7/10 Pricing on request ✓ 1 of 5 features Visit Frontify

Brandfolder leads on 0 checks, Frontify on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrandfolder · 8.8/10

Brandfolder scores higher on our rubric for brand asset management software: 8.8 against 8.7 out of 10; our editors rank them #3 and #4.

Brandfolder is the better fit for mid-market and enterprise DAM teams. Frontify is the better fit for mid-market and enterprise teams managing brand assets.

  • Brandfolder fits best

    Mid-market and enterprise DAM teams

  • Frontify fits best

    Mid-market and enterprise teams managing brand assets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Brandfolder 8.8/10 Visit ↗ Frontify 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #3 in Brand Asset Management Software #4 in Brand Asset Management Software
Best for Mid-market and enterprise DAM teams Mid-market and enterprise teams managing brand assets
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud, Browser extension Cloud, Desktop, Mobile
Platforms Web, Chrome extension Web, Windows, macOS, iOS, Android
Support Email, Tickets, Docs · 24/7 Email, Live chat, Community, Docs
Compliance SOC 2, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML
Integrations 12 integrations 3 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Brandfolder 1/5 · Frontify 1/5
Brand guidelines Not checked yet Not checked yet
Template library Not checked yet Not checked yet
Approval workflow Not checked yet Not checked yet
Custom brand portal Not checked yet Not checked yet
Version history ✓ ✓
Specs
Asset storage Not checked yet Not checked yet
Access channels Not checked yet Not checked yet
Our review
Pros
  • Organizes diverse assets with metadata, collections, and automated tagging.
  • Supports version history, approval workflows, and guest sharing.
  • Connects to creative and business tools, with API access and analytics.
  • Searchable libraries with metadata, tagging, and granular access controls
  • Approval history, revisions, rollback, and side-by-side comparison
  • Transformations, CDN delivery, and a GraphQL API for asset workflows
Cons
  • Pricing requires contacting sales; there is no free plan.
  • Premium and Enterprise plan highlights may not suit smaller teams.
  • Managing broad asset libraries may be more than a narrowly focused team needs.
  • Pricing requires a tailored quote through sales
  • Its scope may exceed the needs of teams seeking a narrow asset library
  • Key integrations listed are Adobe Creative Cloud, Webflow, and Figma
Our verdict

Brandfolder is a cloud-based digital asset management platform for marketing, creative, and enterprise teams managing shared or distributed brand libraries. It centralizes images, video, audio, documents, and 3D assets, with organization…

Read the review →

Frontify brings digital asset management together with brand guidelines, templates, and related workflows in a cloud-based platform. It is aimed at brand, marketing, and creative teams—particularly mid-market and enterprise…

Read the review →
  1. BrandfolderBrand Asset Management Software 8.8Pricing on request
  2. FrontifyBrand Asset Management Software 8.7Pricing on request

Strengths and trade-offs

  • Brandfolder — where it wins

    • Organizes diverse assets with metadata, collections, and automated tagging.
    • Supports version history, approval workflows, and guest sharing.
    • Connects to creative and business tools, with API access and analytics.

    Where it doesn't

    • Pricing requires contacting sales; there is no free plan.
    • Premium and Enterprise plan highlights may not suit smaller teams.
    • Managing broad asset libraries may be more than a narrowly focused team needs.

  • Frontify — where it wins

    • Searchable libraries with metadata, tagging, and granular access controls
    • Approval history, revisions, rollback, and side-by-side comparison
    • Transformations, CDN delivery, and a GraphQL API for asset workflows

    Where it doesn't

    • Pricing requires a tailored quote through sales
    • Its scope may exceed the needs of teams seeking a narrow asset library
    • Key integrations listed are Adobe Creative Cloud, Webflow, and Figma

More comparisons

All brand asset management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update