Frontify

Paid#20 of 25 in Developer Handoff SoftwareBrand Management SoftwareBrand Asset Management SoftwareDigital Asset Management Software

Frontify: A mature brand asset hub with strong workflows, integrations, and developer access. Ranked #20 of 25 in Developer Handoff Software by our editors (7.1/10); pricing: Pricing on request; best for organizations managing shared brand assets.

7.1/10★★★★☆Editor score

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At a glance

• Editor score
  7.1 / 10
• Pricing
  Pricing on request
• Best for
  Organizations managing shared brand assets
• Founded
  2013 · St. Gallen, Switzerland
• Facts checked
  21 Sep 2026

• Where it wins

  • Centralizes diverse brand assets with metadata, search, and approvals
  • Supports revisions, rollback, sharing, embeds, and external collaboration
  • Connects with Figma, Adobe, Microsoft 365, Slack, Jira Cloud, and more

• Where it doesn't

  • Pricing requires a tailored quote through sales
  • Its primary focus is digital asset management, not developer handoff
  • There is no open-source edition

Our verdict on Frontify

Frontify is a cloud-based brand management platform for midsize and enterprise organizations, marketing and creative teams, brand managers, sales teams, regional offices, and external agencies. It centralizes images, videos, documents, design files, fonts, and audio, then adds metadata, tagging, search, approval workflows, revision history, sharing, and embedded assets. Desktop, mobile, browser extension, and API access extend the platform across teams and external partners. Organizations managing shared brand assets should find its scope aligned with everyday governance and distribution needs.

Its ecosystem is a major part of the product. Frontify integrates with Adobe Creative Cloud, Figma, Sketch, InDesign, Microsoft 365, Google Workspace, WordPress, Shopify, Salesforce Marketing Cloud, HubSpot, Asana, Trello, Slack, Jira Cloud, and Dropbox. The GraphQL API provides programmatic access to assets, metadata, libraries, users, and permissions, while desktop and mobile workflows support search, sharing, feedback, and drag-and-drop actions. AI Brand Assistant, auto-tagging, predictive metadata, duplicate detection, AI translation, and AI-enhanced image search add organization and discovery capabilities to the asset library.

Frontify’s breadth is also its key trade-off for developer handoff buyers. Approval requirements, approval history, side-by-side comparison, rollback, public links, folder invitations, collections, and permissions create a substantial brand asset operating layer, but the product’s center of gravity remains digital asset management rather than a narrowly focused handoff workspace. Pricing is based on monthly active users and requires a tailored quote, so teams must engage sales before comparing plan costs. Choose Frontify for centralized brand governance, asset distribution, and cross-functional collaboration; consider a more specialized handoff product if developer delivery is the primary requirement.

Your product? Our editors can test Frontify in depth and publish a review, labelled as paid · from $149/mo →

Frontify pricing

Frontify fact sheet

Frontify integrations

Frontify lists 3 integrations on its own site.

• Adobe Creative Cloud
• Webflow
• Figma

Alternatives to Frontify

• Figma Dev ModeA complete Figma-to-code handoff workspace with a capable free entry tier.9.4
• Zeplin FlowsA broad handoff workspace for teams that need mapped journeys and developer-ready details.9.2
• MockplusA low-cost handoff platform with design systems, prototypes, specs, and broad import support.9.0

See all Frontify alternatives →

Featured on iTechGuides

Frontify is listed in our Developer Handoff Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update