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Head-to-head · Brand Asset Management Software

Adobe Experience Manager Assets vs Frontify

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Adobe Experience Manager Assets #1 in Brand Asset Management Software 9.3/10 Pricing on request ✓ 1 of 5 features Visit Adobe
Frontify #4 in Brand Asset Management Software 8.7/10 Pricing on request ✓ 1 of 5 features Visit Frontify

Adobe Experience Manager Assets leads on 0 checks, Frontify on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdobe Experience Manager Assets · 9.3/10

Adobe Experience Manager Assets scores higher on our rubric for brand asset management software: 9.3 against 8.7 out of 10; our editors rank them #1 and #4.

Adobe Experience Manager Assets is the better fit for enterprise Adobe-centered asset operations. Frontify is the better fit for mid-market and enterprise teams managing brand assets.

  • Adobe Experience Manager Assets fits best

    Enterprise Adobe-centered asset operations

  • Frontify fits best

    Mid-market and enterprise teams managing brand assets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adobe Experience Manager Assets 9.3/10 Visit ↗ Frontify 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in Brand Asset Management Software #4 in Brand Asset Management Software
Best for Enterprise Adobe-centered asset operations Mid-market and enterprise teams managing brand assets
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud, Desktop Cloud, Desktop, Mobile
Platforms Web, Windows, macOS Web, Windows, macOS, iOS, Android
Support Docs Email, Live chat, Community, Docs
Integrations 12 integrations 3 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Adobe Experience Manager Assets 1/5 · Frontify 1/5
Brand guidelines Not checked yet Not checked yet
Template library Not checked yet Not checked yet
Approval workflow Not checked yet Not checked yet
Custom brand portal Not checked yet Not checked yet
Version history ✓ ✓
Specs
Asset storage Not checked yet Not checked yet
Access channels Not checked yet Not checked yet
Our review
Pros
  • AI tagging, classification, and conversational asset search
  • Versioning, approvals, rights management, and publication controls
  • Dynamic Media, Creative Cloud links, and REST APIs
  • Searchable libraries with metadata, tagging, and granular access controls
  • Approval history, revisions, rollback, and side-by-side comparison
  • Transformations, CDN delivery, and a GraphQL API for asset workflows
Cons
  • Pricing requires contacting sales
  • Ultimate’s advanced activation and comprehensive APIs may exceed narrower DAM needs
  • Adobe-centered integrations may be less suited to teams seeking a narrow standalone tool
  • Pricing requires a tailored quote through sales
  • Its scope may exceed the needs of teams seeking a narrow asset library
  • Key integrations listed are Adobe Creative Cloud, Webflow, and Figma
Our verdict

Adobe Experience Manager Assets centralizes images, videos, documents, audio, and other rich media for organizations that need to manage assets across content operations. It combines storage, metadata, discovery, sharing, workflows,…

Read the review →

Frontify brings digital asset management together with brand guidelines, templates, and related workflows in a cloud-based platform. It is aimed at brand, marketing, and creative teams—particularly mid-market and enterprise…

Read the review →
  1. Adobe Experience Manager AssetsBrand Asset Management Software 9.3Pricing on request
  2. FrontifyBrand Asset Management Software 8.7Pricing on request

Strengths and trade-offs

  • Adobe Experience Manager Assets — where it wins

    • AI tagging, classification, and conversational asset search
    • Versioning, approvals, rights management, and publication controls
    • Dynamic Media, Creative Cloud links, and REST APIs

    Where it doesn't

    • Pricing requires contacting sales
    • Ultimate’s advanced activation and comprehensive APIs may exceed narrower DAM needs
    • Adobe-centered integrations may be less suited to teams seeking a narrow standalone tool
  • Frontify — where it wins

    • Searchable libraries with metadata, tagging, and granular access controls
    • Approval history, revisions, rollback, and side-by-side comparison
    • Transformations, CDN delivery, and a GraphQL API for asset workflows

    Where it doesn't

    • Pricing requires a tailored quote through sales
    • Its scope may exceed the needs of teams seeking a narrow asset library
    • Key integrations listed are Adobe Creative Cloud, Webflow, and Figma
  • Adobe Experience Manager Assets9.3/10 · Pricing on request

    A broad DAM for teams managing rich media across Adobe-centered content operations.

    Visit AdobeFull verdict →
  • Frontify8.7/10 · Pricing on request

    Frontify combines governed brand asset libraries with tools for preparing and delivering assets.

    Visit FrontifyFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update