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Head-to-head · E-commerce Apps in Indonesia

Blibli vs ZALORA

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Blibli #4 in E-commerce Apps in Indonesia 8.9/10 Free plan Free plan✓ 2 of 2 features Visit Blibli
ZALORA #6 in E-commerce Apps in Indonesia 8.4/10 Free plan Free plan✓ 0 of 2 features Visit ZALORA

Blibli leads on 2 checks, ZALORA on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBlibli · 8.9/10
  • Free planboth
  • Most featuresBlibli · 2 of 2

Blibli scores higher on our rubric for e-commerce apps in indonesia: 8.9 against 8.4 out of 10; our editors rank them #4 and #6.

Blibli offers store pickup; ZALORA doesn't publish it. Blibli offers returns; ZALORA doesn't publish it.

Blibli is the better fit for shoppers wanting broad goods and store pickup. ZALORA is the better fit for fashion shoppers seeking brands and delivery perks.

  • Blibli fits best

    Shoppers wanting broad goods and store pickup

  • ZALORA fits best

    Fashion shoppers seeking brands and delivery perks

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Blibli 8.9/10 Visit ↗ ZALORA 8.4/10 Visit ↗
At a glance
Editor score 8.9 8.4
Ranking #4 in E-commerce Apps in Indonesia #6 in E-commerce Apps in Indonesia
Best for Shoppers wanting broad goods and store pickup Fashion shoppers seeking brands and delivery perks
Pricing model Free Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Android, iOS
Support Email, Phone, Live chat · 24/7 Email
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business
Features Blibli 2/2 · ZALORA 0/2
Store pickup ✓ (best) Not published
Returns ✓ (best) Not published
Specs
Shopping categories Smartphones and gadgets; electronics; fashion and beauty; sports equipment; hobbies and games; automotive; daily necessities; digital products Not published
Delivery coverage Delivery is advertised across Indonesia; terms and conditions apply. Not published
Mobile platforms iOS; Android Not published
Payment methods Not published Not published
Our review
Pros
  • Covers goods from electronics and fashion to daily necessities and digital products
  • Offers Click & Collect at participating physical stores
  • Includes product returns, gadget trade-ins and loyalty points
  • Shop fashion, beauty, sports and lifestyle products from local and international brands
  • Wishlist products, check out in-app with multiple payment methods and track orders
  • Sales, vouchers, cashback and optional VIP shipping and sale-access perks
Cons
  • Click & Collect is available only at participating physical stores
  • Delivery terms and conditions apply across Indonesia
  • It is a shopping marketplace, not subscription software for building a store
  • Its focus is narrower than a general-purpose marketplace
  • VIP pricing and delivery benefits vary by market
  • Some collection and fast-delivery options depend on the market or offer
Our verdict

Blibli is an Indonesian omnichannel shopping marketplace for consumers and institutional buyers. Shoppers can browse merchandise and digital products through its website or iOS and Android apps, with categories spanning smartphones and…

Read the review →

ZALORA brings fashion and lifestyle shopping to web, Android and iOS, with apparel, shoes, accessories, beauty, sports and other categories from local and international brands. It is aimed at shoppers who want a fashion-led catalog with…

Read the review →
  1. BlibliE-commerce Apps in Indonesia 8.9Free plan
  2. ZALORAE-commerce Apps in Indonesia 8.4Free plan

Strengths and trade-offs

  • Blibli — where it wins

    • Covers goods from electronics and fashion to daily necessities and digital products
    • Offers Click & Collect at participating physical stores
    • Includes product returns, gadget trade-ins and loyalty points

    Where it doesn't

    • Click & Collect is available only at participating physical stores
    • Delivery terms and conditions apply across Indonesia
    • It is a shopping marketplace, not subscription software for building a store

  • ZALORA — where it wins

    • Shop fashion, beauty, sports and lifestyle products from local and international brands
    • Wishlist products, check out in-app with multiple payment methods and track orders
    • Sales, vouchers, cashback and optional VIP shipping and sale-access perks

    Where it doesn't

    • Its focus is narrower than a general-purpose marketplace
    • VIP pricing and delivery benefits vary by market
    • Some collection and fast-delivery options depend on the market or offer
  • Blibli8.9/10 · Free plan

    A broad Indonesian shopping marketplace with store pickup, returns and gadget trade-ins.

    Visit BlibliFull verdict →
  • ZALORA8.4/10 · Free plan

    A fashion-focused shopping app with checkout, order tracking and optional VIP perks.

    Visit ZALORAFull verdict →

More comparisons

All e-commerce apps in indonesia comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update