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Head-to-head · E-commerce Apps in Indonesia

Tokopedia vs ZALORA

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Tokopedia #3 in E-commerce Apps in Indonesia 9.0/10 Free plan Free plan✓ 1 of 2 features Visit Tokopedia
ZALORA #6 in E-commerce Apps in Indonesia 8.4/10 Free plan Free plan✓ 0 of 2 features Visit ZALORA

Tokopedia leads on 1 check, ZALORA on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTokopedia · 9.0/10
  • Free planboth
  • Most featuresTokopedia · 1 of 2

Tokopedia scores higher on our rubric for e-commerce apps in indonesia: 9.0 against 8.4 out of 10; our editors rank them #3 and #6.

Tokopedia offers returns; ZALORA doesn't publish it.

Tokopedia is the better fit for general shoppers wanting a broad local marketplace. ZALORA is the better fit for fashion shoppers seeking brands and delivery perks.

  • Tokopedia fits best

    General shoppers wanting a broad local marketplace

  • ZALORA fits best

    Fashion shoppers seeking brands and delivery perks

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Tokopedia 9.0/10 Visit ↗ ZALORA 8.4/10 Visit ↗
At a glance
Editor score 9.0 8.4
Ranking #3 in E-commerce Apps in Indonesia #6 in E-commerce Apps in Indonesia
Best for General shoppers wanting a broad local marketplace Fashion shoppers seeking brands and delivery perks
Pricing model Free Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, Android, iOS
Support Email Email
Built for Solo, Small business Solo, Small business
Features Tokopedia 1/2 · ZALORA 0/2
Store pickup — Not published
Returns ✓ (best) Not published
Specs
Shopping categories Electronics; phones and gadgets; fashion; automotive; daily necessities; household; lifestyle; sports; beauty; home and living; mother and baby; pet care Not published
Delivery coverage Shop orders may be delivered to an address in Indonesia; specific delivery options and costs vary by order. Not published
Mobile platforms iOS; Android Not published
Payment methods Cash on delivery; ATM transfer; mobile banking; virtual account; Alfamart; Indomaret; other valid methods shown at checkout Not published
Our review
Pros
  • Covers categories from electronics and fashion to household goods and pet care
  • Offers Indonesia delivery, with returns available depending on the purchase
  • Combines shopping with mobile top-ups and bill payments
  • Shop fashion, beauty, sports and lifestyle products from local and international brands
  • Wishlist products, check out in-app with multiple payment methods and track orders
  • Sales, vouchers, cashback and optional VIP shipping and sale-access perks
Cons
  • Delivery options and costs vary by order
  • Returns and refunds depend on purchase details and seller or merchant terms
  • Cash on delivery and other checkout methods may vary by transaction
  • Its focus is narrower than a general-purpose marketplace
  • VIP pricing and delivery benefits vary by market
  • Some collection and fast-delivery options depend on the market or offer
Our verdict

Tokopedia brings together physical products and digital goods from third-party sellers and merchants in Indonesia. Shoppers can browse categories including electronics, phones and gadgets, fashion, automotive, daily necessities, household,…

Read the review →

ZALORA brings fashion and lifestyle shopping to web, Android and iOS, with apparel, shoes, accessories, beauty, sports and other categories from local and international brands. It is aimed at shoppers who want a fashion-led catalog with…

Read the review →
  1. TokopediaE-commerce Apps in Indonesia 9.0Free plan
  2. ZALORAE-commerce Apps in Indonesia 8.4Free plan

Strengths and trade-offs

  • Tokopedia — where it wins

    • Covers categories from electronics and fashion to household goods and pet care
    • Offers Indonesia delivery, with returns available depending on the purchase
    • Combines shopping with mobile top-ups and bill payments

    Where it doesn't

    • Delivery options and costs vary by order
    • Returns and refunds depend on purchase details and seller or merchant terms
    • Cash on delivery and other checkout methods may vary by transaction

  • ZALORA — where it wins

    • Shop fashion, beauty, sports and lifestyle products from local and international brands
    • Wishlist products, check out in-app with multiple payment methods and track orders
    • Sales, vouchers, cashback and optional VIP shipping and sale-access perks

    Where it doesn't

    • Its focus is narrower than a general-purpose marketplace
    • VIP pricing and delivery benefits vary by market
    • Some collection and fast-delivery options depend on the market or offer

More comparisons

All e-commerce apps in indonesia comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update