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Head-to-head · E-commerce Apps in Indonesia

Tokopedia vs Blibli

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Tokopedia #3 in E-commerce Apps in Indonesia 9.0/10 Free plan Free plan✓ 1 of 2 features Visit Tokopedia
Blibli #4 in E-commerce Apps in Indonesia 8.9/10 Free plan Free plan✓ 2 of 2 features Visit Blibli

Tokopedia leads on 0 checks, Blibli on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreTokopedia · 9.0/10
  • Free planboth
  • Most featuresBlibli · 2 of 2

Tokopedia scores higher on our rubric for e-commerce apps in indonesia: 9.0 against 8.9 out of 10; our editors rank them #3 and #4.

Blibli offers store pickup; Tokopedia doesn't.

Tokopedia is the better fit for general shoppers wanting a broad local marketplace. Blibli is the better fit for shoppers wanting broad goods and store pickup.

  • Tokopedia fits best

    General shoppers wanting a broad local marketplace

  • Blibli fits best

    Shoppers wanting broad goods and store pickup

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Tokopedia 9.0/10 Visit ↗ Blibli 8.9/10 Visit ↗
At a glance
Editor score 9.0 8.9
Ranking #3 in E-commerce Apps in Indonesia #4 in E-commerce Apps in Indonesia
Best for General shoppers wanting a broad local marketplace Shoppers wanting broad goods and store pickup
Pricing model Free Free
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email Email, Phone, Live chat · 24/7
Built for Solo, Small business Solo, Small business, Mid-market, Enterprise
Features Tokopedia 1/2 · Blibli 2/2
Store pickup — ✓ (best)
Returns ✓ ✓
Specs
Shopping categories Electronics; phones and gadgets; fashion; automotive; daily necessities; household; lifestyle; sports; beauty; home and living; mother and baby; pet care Smartphones and gadgets; electronics; fashion and beauty; sports equipment; hobbies and games; automotive; daily necessities; digital products
Delivery coverage Shop orders may be delivered to an address in Indonesia; specific delivery options and costs vary by order. Delivery is advertised across Indonesia; terms and conditions apply.
Mobile platforms iOS; Android iOS; Android
Payment methods Cash on delivery; ATM transfer; mobile banking; virtual account; Alfamart; Indomaret; other valid methods shown at checkout Not published
Our review
Pros
  • Covers categories from electronics and fashion to household goods and pet care
  • Offers Indonesia delivery, with returns available depending on the purchase
  • Combines shopping with mobile top-ups and bill payments
  • Covers goods from electronics and fashion to daily necessities and digital products
  • Offers Click & Collect at participating physical stores
  • Includes product returns, gadget trade-ins and loyalty points
Cons
  • Delivery options and costs vary by order
  • Returns and refunds depend on purchase details and seller or merchant terms
  • Cash on delivery and other checkout methods may vary by transaction
  • Click & Collect is available only at participating physical stores
  • Delivery terms and conditions apply across Indonesia
  • It is a shopping marketplace, not subscription software for building a store
Our verdict

Tokopedia brings together physical products and digital goods from third-party sellers and merchants in Indonesia. Shoppers can browse categories including electronics, phones and gadgets, fashion, automotive, daily necessities, household,…

Read the review →

Blibli is an Indonesian omnichannel shopping marketplace for consumers and institutional buyers. Shoppers can browse merchandise and digital products through its website or iOS and Android apps, with categories spanning smartphones and…

Read the review →
  1. TokopediaE-commerce Apps in Indonesia 9.0Free plan
  2. BlibliE-commerce Apps in Indonesia 8.9Free plan

Strengths and trade-offs

  • Tokopedia — where it wins

    • Covers categories from electronics and fashion to household goods and pet care
    • Offers Indonesia delivery, with returns available depending on the purchase
    • Combines shopping with mobile top-ups and bill payments

    Where it doesn't

    • Delivery options and costs vary by order
    • Returns and refunds depend on purchase details and seller or merchant terms
    • Cash on delivery and other checkout methods may vary by transaction

  • Blibli — where it wins

    • Covers goods from electronics and fashion to daily necessities and digital products
    • Offers Click & Collect at participating physical stores
    • Includes product returns, gadget trade-ins and loyalty points

    Where it doesn't

    • Click & Collect is available only at participating physical stores
    • Delivery terms and conditions apply across Indonesia
    • It is a shopping marketplace, not subscription software for building a store

More comparisons

All e-commerce apps in indonesia comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update