Blibli
Blibli: A broad Indonesian shopping marketplace with store pickup, returns and gadget trade-ins. Ranked #4 of 38 in E-commerce Apps in Indonesia by our editors (8.9/10); pricing: Free plan; best for shoppers wanting broad goods and store pickup.
At a glance
- Editor score8.9 / 10
- PricingFree plan
- Best forShoppers wanting broad goods and store pickup
- Free planYes
- Paid fromNone
- Shopping categoriesSmartphones and gadgets; electronics; fashion and beauty; sports equipment; hobbies and games; automotive; daily necessities; digital products
- Founded2011 · Kudus, Central Java, Indonesia
- Facts checked4 Oct 2026
Where it wins
- Covers goods from electronics and fashion to daily necessities and digital products
- Offers Click & Collect at participating physical stores
- Includes product returns, gadget trade-ins and loyalty points
Where it doesn't
- Click & Collect is available only at participating physical stores
- Delivery terms and conditions apply across Indonesia
- It is a shopping marketplace, not subscription software for building a store
Our verdict on Blibli
Blibli is an Indonesian omnichannel shopping marketplace for consumers and institutional buyers. Shoppers can browse merchandise and digital products through its website or iOS and Android apps, with categories spanning smartphones and gadgets, electronics, fashion and beauty, sports equipment, hobbies and games, automotive goods, daily necessities, and digital products. It also has B2B and B2G offerings. The broad catalogue suits people who want one place to shop across everyday goods and electronics, while Click & Collect adds an option for orders picked up at partner stores.
The shopping experience extends beyond browsing and delivery. Blibli offers product returns, multiple payment options including buy now, pay later, and a gadget and electronics trade-in program. Shoppers can earn loyalty points through shopping and product reviews. Delivery is advertised across Indonesia, though terms and conditions apply; store pickup is limited to participating physical stores. These options make the service relevant to buyers who value pickup or want to trade in electronics, but shoppers should check whether a particular store participates and review applicable delivery and return terms before ordering.
Blibli is listed as free and is a marketplace rather than subscription software, so its fit is on the buyer side rather than for businesses seeking a subscription-based storefront platform. Its web and mobile availability offers multiple ways to browse, and support is available by email, phone, and chat, with 24/7 support indicated. Choose Blibli if you want a broad Indonesian product catalogue, app access, and options such as pickup, returns, and trade-ins. It is less suited to someone looking for software to build and manage an independent online store; its shopping catalogue and consumer purchasing options are the focus here.
Blibli pricing
Blibli fact sheet
| Free plan | Yes |
|---|---|
| Paid from | None |
| Shopping categories | Smartphones and gadgets; electronics; fashion and beauty; sports equipment; hobbies and games; automotive; daily necessities; digital products |
| Delivery coverage | Delivery is advertised across Indonesia; terms and conditions apply. |
| Store pickup | Yes |
| Returns | Yes |
| Mobile platforms | iOS; Android |
| Payment methods | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Phone, Live chat · 24/7 |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan |
| Website | blibli.com |
| Facts checked | 4 Oct 2026 |
Alternatives to Blibli
- Shopee IndonesiaA broad marketplace with multiple payment methods, delivery choices and eligible returns.9.3
- Lazada IndonesiaA free marketplace with broad categories, seller chat and multiple payment options.9.1
- TokopediaA broad local marketplace for physical goods, digital services and Indonesia delivery.9.0
Blibli vs the competition
- Blibli vs Shopee Indonesia
- Blibli vs Lazada Indonesia
- Blibli vs Tokopedia
- Blibli vs Eraspace
- Blibli vs ZALORA
- Blibli vs OLX Indonesia
Compare Blibli with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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