Blackbaud Luminate Online vs Mautic

Blackbaud Luminate Online8.8Visit Mautic8.5Visit

Higher score Blackbaud Luminate Online #5 in Nonprofit Marketing Software 8.8/10 Pricing on request ✓ 4 of 6 features Visit Blackbaud

vs

Mautic #7 in Nonprofit Marketing Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit Mautic

• Blackbaud Luminate Online fits best

  Established nonprofits using Blackbaud systems

• Mautic fits best

  Technical teams wanting open-source control

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Blackbaud Luminate Online 8.8/10 Visit ↗	Mautic 8.5/10 Visit ↗
At a glance
Editor score	8.8	8.5
Ranking	#5 in Nonprofit Marketing Software	#7 in Nonprofit Marketing Software
Best for	Established nonprofits using Blackbaud systems	Technical teams wanting open-source control
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	€247.50/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	14 days
Deployment	Cloud	Cloud, Self-hosted
Platforms	Web	Web
Support	Live chat, Tickets, Community, Docs	Community, Docs
Compliance	PCI DSS	GDPR, SSO/SAML
Integrations	2 integrations	6 integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Blackbaud Luminate Online 4/6 · Mautic 0/6
Nonprofit discount	Not checked yet	Not checked yet
Email campaigns	✓ (best)	Not checked yet
Social campaigns	✓ (best)	Not checked yet
Marketing automation	✓ (best)	Not checked yet
Landing pages	Not checked yet	Not checked yet
Analytics and reporting	✓ (best)	Not checked yet
Specs
Audience limit	Not checked yet	Not checked yet
Our review
Pros	Personalized email campaigns with A/B testing and deliverability tools Automated welcome, stewardship, upgrade, and reactivation series Integrated fundraising, events, segmentation, analytics, and APIs	Self-hosted deployment keeps control of marketing data and infrastructure Automation, forms, scoring, journeys, landing pages, and reporting in one platform REST API plus integrations with major CRM and workflow tools
Cons	Pricing requires a customized quote rather than published plan tiers Integrations center on Blackbaud Raiser’s Edge NXT and TeamRaiser May exceed the needs of organizations seeking email marketing alone	Managed hosting starts at €247.50 per month when billed annually Advanced workflows and dynamic content require the Professional plan Self-hosted deployment is better suited to teams with technical resources
Our verdict	Blackbaud Luminate Online is a cloud-based fundraising and marketing platform for nonprofit organizations. It brings together personalized email campaigns, online donation forms, donor segmentation, automated supporter journeys, event… Read the review →	Mautic is an open-source marketing automation platform for marketers, agencies, developers, and organizations that want control over their marketing data and infrastructure. Teams can download and self-host the software or choose managed… Read the review →

Strengths and trade-offs

• Blackbaud Luminate Online — where it wins

  • Personalized email campaigns with A/B testing and deliverability tools
  • Automated welcome, stewardship, upgrade, and reactivation series
  • Integrated fundraising, events, segmentation, analytics, and APIs

  Where it doesn't

  • Pricing requires a customized quote rather than published plan tiers
  • Integrations center on Blackbaud Raiser’s Edge NXT and TeamRaiser
  • May exceed the needs of organizations seeking email marketing alone

• Mautic — where it wins

  • Self-hosted deployment keeps control of marketing data and infrastructure
  • Automation, forms, scoring, journeys, landing pages, and reporting in one platform
  • REST API plus integrations with major CRM and workflow tools

  Where it doesn't

  • Managed hosting starts at €247.50 per month when billed annually
  • Advanced workflows and dynamic content require the Professional plan
  • Self-hosted deployment is better suited to teams with technical resources

• Blackbaud Luminate Online8.8/10 · Pricing on request

  A broad nonprofit marketing suite with particularly strong Blackbaud ecosystem connections.

  Visit BlackbaudFull verdict →
• Mautic8.5/10 · Free plan · 14-day trial

  A flexible open-source choice for technical teams that need control over marketing data and infrastructure.

  Visit MauticFull verdict →