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Head-to-head · URL Shorteners

Bitly vs TRIMS

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Bitly #1 in URL Shorteners 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Bitly
TRIMS #33 in URL Shorteners 5.8/10 Free plan Free plan✓ 4 of 4 features Visit TRIMS

Bitly leads on 1 check, TRIMS on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Lowest starting priceBitly · $10/mo
  • Free planboth

Bitly scores higher on our rubric for url shorteners: 9.3 against 5.8 out of 10; our editors rank them #1 and #33.

Bitly is cheaper to start at $10/mo against $15/mo.

Bitly is the better fit for established teams needing an all-round shortener. TRIMS is the better fit for teams needing advanced routing and attribution.

  • Bitly fits best

    Established teams needing an all-round shortener

  • TRIMS fits best

    Teams needing advanced routing and attribution

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ TRIMS 5.8/10 Visit ↗
At a glance
Editor score 9.3 5.8
Ranking #1 in URL Shorteners #33 in URL Shorteners
Best for Established teams needing an all-round shortener Teams needing advanced routing and attribution
Pricing model Free plan + paid Free plan + paid
Starting price $10/mo (best) $15/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Support Tickets, Docs Community, Email, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA GDPR, 2FA
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Bitly 4/4 · TRIMS 4/4
Custom domains ✓ ✓
API access ✓ ✓
Bulk link creation ✓ ✓
Geo targeting ✓ ✓
Specs
Analytics retention Not checked yet Unlimited
Team seats Not checked yet 5 seats
Our review
Pros
  • Dynamic routing by country, region, device, and platform
  • Bulk link creation through CSV or Excel uploads
  • API access, analytics, QR Codes, and branded links
  • Free plan includes unlimited links, tracked clicks and custom aliases
  • Advanced routing, A/B testing and conversion attribution support campaigns
  • REST API, webhooks, bulk creation and team workspaces support operations
Cons
  • The Free plan allows only 5 links per month
  • Advanced reporting and longer data history require higher tiers
  • Enterprise pricing and features are customized
  • Free analytics history is limited to 30 days
  • Business and Premium plans are marked planned and upcoming
  • Advanced analytics and attribution begin on the Pro plan
Our verdict

Bitly is a link management platform for individuals, marketers, businesses, and enterprises. It creates shortened and branded links, custom back-halves, QR Codes, landing pages, and redirects. Teams can also use dynamic routing, click and…

Read the review →

TRIMS is a URL-shortening and link-management platform for creators, marketers, teams and agencies. It creates branded short links on custom domains with automatic SSL, adds dynamic QR codes, and reports clicks by geography, device,…

Read the review →
  1. BitlyURL Shorteners 9.3Free plan
  2. TRIMSURL Shorteners 5.8Free plan

Strengths and trade-offs

  • Bitly — where it wins

    • Dynamic routing by country, region, device, and platform
    • Bulk link creation through CSV or Excel uploads
    • API access, analytics, QR Codes, and branded links

    Where it doesn't

    • The Free plan allows only 5 links per month
    • Advanced reporting and longer data history require higher tiers
    • Enterprise pricing and features are customized
  • TRIMS — where it wins

    • Free plan includes unlimited links, tracked clicks and custom aliases
    • Advanced routing, A/B testing and conversion attribution support campaigns
    • REST API, webhooks, bulk creation and team workspaces support operations

    Where it doesn't

    • Free analytics history is limited to 30 days
    • Business and Premium plans are marked planned and upcoming
    • Advanced analytics and attribution begin on the Pro plan

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update