Head-to-head · URL Shorteners
Bitly vs TRIMS
Bitly leads on 1 check, TRIMS on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBitly · 9.3/10
- Lowest starting priceBitly · $10/mo
- Free planboth
Bitly scores higher on our rubric for url shorteners: 9.3 against 5.8 out of 10; our editors rank them #1 and #33.
Bitly is cheaper to start at $10/mo against $15/mo.
Bitly is the better fit for established teams needing an all-round shortener. TRIMS is the better fit for teams needing advanced routing and attribution.
- Bitly fits best
Established teams needing an all-round shortener
- TRIMS fits best
Teams needing advanced routing and attribution
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Side by side
| Feature | Bitly 9.3/10 Visit ↗ | TRIMS 5.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 5.8 |
| Ranking | #1 in URL Shorteners | #33 in URL Shorteners |
| Best for | Established teams needing an all-round shortener | Teams needing advanced routing and attribution |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $10/mo (best) | $15/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud |
| Platforms | Web, iOS, Android, Chrome extension | Web |
| Support | Tickets, Docs | Community, Email, Docs |
| Compliance | SOC 2, GDPR, SSO/SAML, 2FA | GDPR, 2FA |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Bitly 4/4 · TRIMS 4/4 | ||
| Custom domains | ✓ | ✓ |
| API access | ✓ | ✓ |
| Bulk link creation | ✓ | ✓ |
| Geo targeting | ✓ | ✓ |
| Specs | ||
| Analytics retention | Not checked yet | Unlimited |
| Team seats | Not checked yet | 5 seats |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Bitly is a link management platform for individuals, marketers, businesses, and enterprises. It creates shortened and branded links, custom back-halves, QR Codes, landing pages, and redirects. Teams can also use dynamic routing, click and… Read the review → |
TRIMS is a URL-shortening and link-management platform for creators, marketers, teams and agencies. It creates branded short links on custom domains with automatic SSL, adds dynamic QR codes, and reports clicks by geography, device,… Read the review → |
Strengths and trade-offs
Bitly — where it wins
- Dynamic routing by country, region, device, and platform
- Bulk link creation through CSV or Excel uploads
- API access, analytics, QR Codes, and branded links
Where it doesn't
- The Free plan allows only 5 links per month
- Advanced reporting and longer data history require higher tiers
- Enterprise pricing and features are customized
TRIMS — where it wins
- Free plan includes unlimited links, tracked clicks and custom aliases
- Advanced routing, A/B testing and conversion attribution support campaigns
- REST API, webhooks, bulk creation and team workspaces support operations
Where it doesn't
- Free analytics history is limited to 30 days
- Business and Premium plans are marked planned and upcoming
- Advanced analytics and attribution begin on the Pro plan
- Bitly9.3/10 · Free plan
An all-round link shortener with routing, analytics, bulk tools, and API access.
Visit BitlyFull verdict → - TRIMS5.8/10 · Free plan
A free URL shortener that adds routing, attribution and team controls as you scale.
Visit TRIMSFull verdict →
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All URL shorteners comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







