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Head-to-head · URL Shorteners

Bitly vs Rebrandly

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Bitly #1 in URL Shorteners 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Bitly
Rebrandly #6 in URL Shorteners 8.7/10 Free plan Free plan✓ 4 of 4 features Visit Rebrandly

Bitly leads on 0 checks, Rebrandly on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Lowest starting priceRebrandly · $8/mo
  • Free planboth

Bitly scores higher on our rubric for url shorteners: 9.3 against 8.7 out of 10; our editors rank them #1 and #6.

Rebrandly is cheaper to start at $8/mo against $10/mo.

Bitly is the better fit for established teams needing an all-round shortener. Rebrandly is the better fit for brands prioritizing links, QR codes, and collaboration.

  • Bitly fits best

    Established teams needing an all-round shortener

  • Rebrandly fits best

    Brands prioritizing links, QR codes, and collaboration

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ Rebrandly 8.7/10 Visit ↗
At a glance
Editor score 9.3 8.7
Ranking #1 in URL Shorteners #6 in URL Shorteners
Best for Established teams needing an all-round shortener Brands prioritizing links, QR codes, and collaboration
Pricing model Free plan + paid Free plan + paid
Starting price $10/mo $8/mo (best)
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Desktop, Mobile, Browser extension
Platforms Web, iOS, Android, Chrome extension Web, Windows, macOS, iOS, Android, Chrome extension
Support Tickets, Docs Email, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA SOC 2, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 3,400+ integrations 50+ integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Bitly 4/4 · Rebrandly 4/4
Custom domains ✓ ✓
API access ✓ ✓
Bulk link creation ✓ ✓
Geo targeting ✓ ✓
Specs
Analytics retention Not checked yet Not checked yet
Team seats Not checked yet Not checked yet
Our review
Pros
  • Dynamic routing by country, region, device, and platform
  • Bulk link creation through CSV or Excel uploads
  • API access, analytics, QR Codes, and branded links
  • Custom domains, branded short links, and QR-code tracking
  • Routing, destination editing, bulk tools, and a REST API
  • Web, mobile, desktop, browser extension, and API access
Cons
  • The Free plan allows only 5 links per month
  • Advanced reporting and longer data history require higher tiers
  • Enterprise pricing and features are customized
  • The Free plan is limited to 10 links per month
  • Higher-volume collaboration and routing require paid tiers
  • Enterprise features use custom volumes and custom pricing
Our verdict

Bitly is a link management platform for individuals, marketers, businesses, and enterprises. It creates shortened and branded links, custom back-halves, QR Codes, landing pages, and redirects. Teams can also use dynamic routing, click and…

Read the review →

Rebrandly is a URL-shortening and link-management platform for marketers, creators, developers, agencies, and enterprise teams. It combines branded short links with custom domains, click and audience analytics, QR-code creation and scan…

Read the review →
  1. BitlyURL Shorteners 9.3Free plan
  2. RebrandlyURL Shorteners 8.7Free plan

Strengths and trade-offs

  • Bitly — where it wins

    • Dynamic routing by country, region, device, and platform
    • Bulk link creation through CSV or Excel uploads
    • API access, analytics, QR Codes, and branded links

    Where it doesn't

    • The Free plan allows only 5 links per month
    • Advanced reporting and longer data history require higher tiers
    • Enterprise pricing and features are customized

  • Rebrandly — where it wins

    • Custom domains, branded short links, and QR-code tracking
    • Routing, destination editing, bulk tools, and a REST API
    • Web, mobile, desktop, browser extension, and API access

    Where it doesn't

    • The Free plan is limited to 10 links per month
    • Higher-volume collaboration and routing require paid tiers
    • Enterprise features use custom volumes and custom pricing

More comparisons

All URL shorteners comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update