Bitly vs T.LY

Bitly9.3Visit TLT.LY9.1Visit

Higher score Bitly #1 in URL Shorteners 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Bitly

vs

TL T.LY #2 in URL Shorteners 9.1/10 Free plan · 5-day trial Free planFree trial✓ 4 of 4 features Visit T.LY

• Bitly fits best

  Established teams needing an all-round shortener

• T.LY fits best

  Users wanting broad device and mobile coverage

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Side by side

Feature	Bitly 9.3/10 Visit ↗	TLT.LY 9.1/10 Visit ↗
At a glance
Editor score	9.3	9.1
Ranking	#1 in URL Shorteners	#2 in URL Shorteners
Best for	Established teams needing an all-round shortener	Users wanting broad device and mobile coverage
Pricing model	Free plan + paid	Free plan + paid
Starting price	$10/mo	—
Free plan	✓	✓
Free trial	—	5 days
Deployment	Cloud, Mobile, Browser extension	Cloud, Mobile, Browser extension
Platforms	Web, iOS, Android, Chrome extension	Web, iOS, Android, Chrome extension
Support	Tickets, Docs	Email, Docs
Integrations	3,400+ integrations	5 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features Bitly 4/4 · T.LY 4/4
Custom domains	✓	✓
API access	✓	✓
Bulk link creation	✓	✓
Geo targeting	✓	✓
Specs
Analytics retention	Not checked yet	Not checked yet
Team seats	Not checked yet	Not checked yet
Our review
Pros	Dynamic routing by country, region, device, and platform Bulk link creation through CSV or Excel uploads API access, analytics, QR Codes, and branded links	Web, Chrome, iOS, Android, and API access Smart URLs support device, location, and browser routing Bulk tools, QR codes, analytics, and custom domains
Cons	The Free plan allows only 5 links per month Advanced reporting and longer data history require higher tiers Enterprise pricing and features are customized	Usage limits vary substantially across plans Team members and webhooks are limited to higher tiers Analytics retention ranges from 5 to 20 days
Our verdict	Bitly is a link management platform for individuals, marketers, businesses, and enterprises. It creates shortened and branded links, custom back-halves, QR Codes, landing pages, and redirects. Teams can also use dynamic routing, click and… Read the review →	T.LY is a URL-shortening and link-management service for individuals, marketers, creators, developers, and teams. It turns long URLs into shareable links and QR codes, supports custom domains with SSL, tracks clicks and scans, and allows… Read the review →

Strengths and trade-offs

• Bitly — where it wins

  • Dynamic routing by country, region, device, and platform
  • Bulk link creation through CSV or Excel uploads
  • API access, analytics, QR Codes, and branded links

  Where it doesn't

  • The Free plan allows only 5 links per month
  • Advanced reporting and longer data history require higher tiers
  • Enterprise pricing and features are customized

• T.LY — where it wins

  • Web, Chrome, iOS, Android, and API access
  • Smart URLs support device, location, and browser routing
  • Bulk tools, QR codes, analytics, and custom domains

  Where it doesn't

  • Usage limits vary substantially across plans
  • Team members and webhooks are limited to higher tiers
  • Analytics retention ranges from 5 to 20 days

• Bitly9.3/10 · Free plan

  An all-round link shortener with routing, analytics, bulk tools, and API access.

  Visit BitlyFull verdict →
• TLT.LY9.1/10 · Free plan · 5-day trial

  A broad link-management toolkit with web, mobile, browser, and API access.

  Visit T.LYFull verdict →