Head-to-head · URL Shorteners
Bitly vs Cuttly
Bitly leads on 0 checks, Cuttly on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBitly · 9.3/10
- Free planboth
Bitly scores higher on our rubric for url shorteners: 9.3 against 8.9 out of 10; our editors rank them #1 and #4.
Bitly is the better fit for established teams needing an all-round shortener. Cuttly is the better fit for teams needing integrations and campaign tools.
- Bitly fits best
Established teams needing an all-round shortener
- Cuttly fits best
Teams needing integrations and campaign tools
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Side by side
| Feature | Bitly 9.3/10 Visit ↗ | Cuttly 8.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 8.9 |
| Ranking | #1 in URL Shorteners | #4 in URL Shorteners |
| Best for | Established teams needing an all-round shortener | Teams needing integrations and campaign tools |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $10/mo | $132/yr |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile, Browser extension | Cloud |
| Platforms | Web, iOS, Android, Chrome extension | Web |
| Support | Tickets, Docs | Email, Docs |
| Compliance | SOC 2, GDPR, SSO/SAML, 2FA | GDPR |
| Integrations | 3,400+ integrations | 10 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Bitly 4/4 · Cuttly 4/4 | ||
| Custom domains | ✓ | ✓ |
| API access | ✓ | ✓ |
| Bulk link creation | ✓ | ✓ |
| Geo targeting | ✓ | ✓ |
| Specs | ||
| Analytics retention | Not checked yet | Not checked yet |
| Team seats | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Bitly is a link management platform for individuals, marketers, businesses, and enterprises. It creates shortened and branded links, custom back-halves, QR Codes, landing pages, and redirects. Teams can also use dynamic routing, click and… Read the review → |
Cuttly is a web-based URL shortening and link management platform for individuals, creators, marketers, affiliates, businesses, and larger organizations. It creates short links, branded links, and custom aliases while adding click… Read the review → |
Strengths and trade-offs
Bitly — where it wins
- Dynamic routing by country, region, device, and platform
- Bulk link creation through CSV or Excel uploads
- API access, analytics, QR Codes, and branded links
Where it doesn't
- The Free plan allows only 5 links per month
- Advanced reporting and longer data history require higher tiers
- Enterprise pricing and features are customized
Cuttly — where it wins
- Free plan includes QR codes, analytics, and API access
- Campaigns, rotation, UTM tools, surveys, and link-in-bio pages
- Seven workflow integrations plus REST API support
Where it doesn't
- Free plan is limited to 30 short links per month
- Web-only access with no listed mobile or desktop app
- Advanced collaboration starts at the Team plan
- Bitly9.3/10 · Free plan
An all-round link shortener with routing, analytics, bulk tools, and API access.
Visit BitlyFull verdict → - Cuttly8.9/10 · Free plan
A flexible link platform for teams that need campaigns, integrations, and analytics.
Visit CuttlyFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






