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Head-to-head · URL Shorteners

Bitly vs Cuttly

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Bitly #1 in URL Shorteners 9.3/10 Free plan Free plan✓ 4 of 4 features Visit Bitly
Cuttly #4 in URL Shorteners 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Cuttly

Bitly leads on 0 checks, Cuttly on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBitly · 9.3/10
  • Free planboth

Bitly scores higher on our rubric for url shorteners: 9.3 against 8.9 out of 10; our editors rank them #1 and #4.

Bitly is the better fit for established teams needing an all-round shortener. Cuttly is the better fit for teams needing integrations and campaign tools.

  • Bitly fits best

    Established teams needing an all-round shortener

  • Cuttly fits best

    Teams needing integrations and campaign tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bitly 9.3/10 Visit ↗ Cuttly 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #1 in URL Shorteners #4 in URL Shorteners
Best for Established teams needing an all-round shortener Teams needing integrations and campaign tools
Pricing model Free plan + paid Free plan + paid
Starting price $10/mo $132/yr
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud
Platforms Web, iOS, Android, Chrome extension Web
Support Tickets, Docs Email, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA GDPR
Integrations 3,400+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Bitly 4/4 · Cuttly 4/4
Custom domains ✓ ✓
API access ✓ ✓
Bulk link creation ✓ ✓
Geo targeting ✓ ✓
Specs
Analytics retention Not checked yet Not checked yet
Team seats Not checked yet Not checked yet
Our review
Pros
  • Dynamic routing by country, region, device, and platform
  • Bulk link creation through CSV or Excel uploads
  • API access, analytics, QR Codes, and branded links
  • Free plan includes QR codes, analytics, and API access
  • Campaigns, rotation, UTM tools, surveys, and link-in-bio pages
  • Seven workflow integrations plus REST API support
Cons
  • The Free plan allows only 5 links per month
  • Advanced reporting and longer data history require higher tiers
  • Enterprise pricing and features are customized
  • Free plan is limited to 30 short links per month
  • Web-only access with no listed mobile or desktop app
  • Advanced collaboration starts at the Team plan
Our verdict

Bitly is a link management platform for individuals, marketers, businesses, and enterprises. It creates shortened and branded links, custom back-halves, QR Codes, landing pages, and redirects. Teams can also use dynamic routing, click and…

Read the review →

Cuttly is a web-based URL shortening and link management platform for individuals, creators, marketers, affiliates, businesses, and larger organizations. It creates short links, branded links, and custom aliases while adding click…

Read the review →
  1. BitlyURL Shorteners 9.3Free plan
  2. CuttlyURL Shorteners 8.9Free plan

Strengths and trade-offs

  • Bitly — where it wins

    • Dynamic routing by country, region, device, and platform
    • Bulk link creation through CSV or Excel uploads
    • API access, analytics, QR Codes, and branded links

    Where it doesn't

    • The Free plan allows only 5 links per month
    • Advanced reporting and longer data history require higher tiers
    • Enterprise pricing and features are customized
  • Cuttly — where it wins

    • Free plan includes QR codes, analytics, and API access
    • Campaigns, rotation, UTM tools, surveys, and link-in-bio pages
    • Seven workflow integrations plus REST API support

    Where it doesn't

    • Free plan is limited to 30 short links per month
    • Web-only access with no listed mobile or desktop app
    • Advanced collaboration starts at the Team plan

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update