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Head-to-head · Marketing Planning Software

Airtable vs Screendragon

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Airtable #5 in Marketing Planning Software 8.8/10 Free plan · paid from $20/user/mo (annual) · 14-day trial Free plan✓ 0 of 5 features Visit Airtable
Screendragon #9 in Marketing Planning Software 8.2/10 Pricing on request ✓ 0 of 5 features Visit Screendragon

Airtable leads on 0 checks, Screendragon on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAirtable · 8.8/10
  • Free planonly Airtable

Airtable scores higher on our rubric for marketing planning software: 8.8 against 8.2 out of 10; our editors rank them #5 and #9.

Airtable is the better fit for teams building custom marketing planning systems. Screendragon is the better fit for mid-market teams managing campaigns, resources, and proofing.

  • Airtable fits best

    Teams building custom marketing planning systems

  • Screendragon fits best

    Mid-market teams managing campaigns, resources, and proofing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Airtable 8.8/10 Visit ↗ Screendragon 8.2/10 Visit ↗
At a glance
Editor score 8.8 8.2
Ranking #5 in Marketing Planning Software #9 in Marketing Planning Software
Best for Teams building custom marketing planning systems Mid-market teams managing campaigns, resources, and proofing
Pricing model Free plan + paid Paid
Starting price $20/user/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud
Platforms Web, Windows, macOS, iOS, Android Web
Support Email, Live chat, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR GDPR, SOC 2
Integrations 20 integrations 13 integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Airtable 0/5 · Screendragon 0/5
Marketing calendar Not checked yet Not checked yet
Budget tracking Not checked yet Not checked yet
Campaign planning Not checked yet Not checked yet
Approval workflows Not checked yet Not checked yet
Planning reports Not checked yet Not checked yet
Specs
Platforms Not checked yet Not checked yet
Our review
Pros
  • Linked records connect related marketing data across tables.
  • Grid, calendar, timeline, Gantt, and kanban views support different workflows.
  • Automations, forms, interfaces, and integrations extend planning workflows.
  • Connects campaign planning with budgets, capacity planning, and time tracking
  • Supports configurable workflows, approvals, and online proofing
  • Offers AI agents and integrations across marketing and asset tools
Cons
  • The free plan is limited to 1,000 records per base.
  • Team and Business pricing is per user, so costs scale with team size.
  • Custom planning systems require teams to configure their own structure.
  • Pricing requires contacting sales
  • Cloud deployment may not suit teams seeking another deployment option
  • Its broad agency and enterprise focus may exceed simpler planning needs
Our verdict

Airtable is a cloud-based, no-code database and app-building platform that marketing teams can shape into a planning system. It suits flexible teams that want to connect campaigns, content, and other planning information in linked tables…

Read the review →

Screendragon brings campaign and project management, workflow automation, resource planning, and reporting into a work management platform for marketing teams, creative agencies, and in-house studios. Teams can organize briefs, estimates,…

Read the review →
  1. AirtableMarketing Planning Software 8.8Free plan · paid from $20/user/mo (annual) · 14-day trial
  2. ScreendragonMarketing Planning Software 8.2Pricing on request

Strengths and trade-offs

  • Airtable — where it wins

    • Linked records connect related marketing data across tables.
    • Grid, calendar, timeline, Gantt, and kanban views support different workflows.
    • Automations, forms, interfaces, and integrations extend planning workflows.

    Where it doesn't

    • The free plan is limited to 1,000 records per base.
    • Team and Business pricing is per user, so costs scale with team size.
    • Custom planning systems require teams to configure their own structure.

  • Screendragon — where it wins

    • Connects campaign planning with budgets, capacity planning, and time tracking
    • Supports configurable workflows, approvals, and online proofing
    • Offers AI agents and integrations across marketing and asset tools

    Where it doesn't

    • Pricing requires contacting sales
    • Cloud deployment may not suit teams seeking another deployment option
    • Its broad agency and enterprise focus may exceed simpler planning needs
  • Airtable8.8/10 · Free plan · paid from $20/user/mo (annual) · 14-day trial

    A flexible relational workspace for teams shaping their own marketing planning system.

    Visit AirtableFull verdict →
  • Screendragon8.2/10 · Pricing on request

    A broad planning workspace for campaigns, budgets, resources, proofing, and reporting.

    Visit ScreendragonFull verdict →

More comparisons

All marketing planning software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update