Adthena vs The Search Monitor

Adthena8.9Visit The Search Monitor7.9Visit

Higher score Adthena #1 in Paid Search Intelligence Software 8.9/10 21-day trial Free trial✓ 1 of 3 features Visit Adthena

vs

The Search Monitor #4 in Paid Search Intelligence Software 7.9/10 Pricing on request ✓ 0 of 3 features Visit site

• Adthena fits best

  Mid-market and enterprise paid-search teams

• The Search Monitor fits best

  Enterprises monitoring search and brand activity

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Side by side

Feature	Adthena 8.9/10 Visit ↗	The Search Monitor 7.9/10 Visit ↗
At a glance
Editor score	8.9	7.9
Ranking	#1 in Paid Search Intelligence Software	#4 in Paid Search Intelligence Software
Best for	Mid-market and enterprise paid-search teams	Enterprises monitoring search and brand activity
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	—
Free trial	21 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Email, Live chat, Phone, Docs
Integrations	9 integrations	1 integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Adthena 1/3 · The Search Monitor 0/3
Keyword research	Not checked yet	Not checked yet
Ad copy archive	Not checked yet	Not checked yet
Competitor tracking	✓ (best)	Not checked yet
Specs
Historical ad data	Not checked yet	Not checked yet
Markets covered	Not checked yet	Not checked yet
Search data scope	Not checked yet	Not checked yet
Our review
Pros	Tracks competitor keywords, ads, market share, clicks, and estimated spend Monitors brand bidding, ad hijacking, fraud, and trademark use Covers Google AI Overviews and ChatGPT ad activity with alerts	Tracks paid, organic, shopping, and affiliate search listings Monitors geo-targeted and cross-device results with alerts Supports automated trademark complaints and custom data exports
Cons	Custom pricing depends on search-universe size and business requirements Its strongest fit is organizations with substantial paid-search activity AI-search coverage focuses on Google AI Overviews and ChatGPT	Custom pricing requires contacting sales Additional crawling fees can affect total cost Broad monitoring may exceed the needs of teams focused on one search channel
Our verdict	Adthena is a cloud-based search intelligence platform for enterprise brands, marketers, and agencies that need a view of paid-search competition. It monitors competitor keywords, advertisers, ad copy, market share, share of clicks, and… Read the review →	Brands, agencies, and marketing teams that need visibility into search activity across competitors and affiliates may find The Search Monitor a fit. Its web-based platform monitors paid ads, organic listings, shopping results, and… Read the review →

Strengths and trade-offs

• Adthena — where it wins

  • Tracks competitor keywords, ads, market share, clicks, and estimated spend
  • Monitors brand bidding, ad hijacking, fraud, and trademark use
  • Covers Google AI Overviews and ChatGPT ad activity with alerts

  Where it doesn't

  • Custom pricing depends on search-universe size and business requirements
  • Its strongest fit is organizations with substantial paid-search activity
  • AI-search coverage focuses on Google AI Overviews and ChatGPT

• The Search Monitor — where it wins

  • Tracks paid, organic, shopping, and affiliate search listings
  • Monitors geo-targeted and cross-device results with alerts
  • Supports automated trademark complaints and custom data exports

  Where it doesn't

  • Custom pricing requires contacting sales
  • Additional crawling fees can affect total cost
  • Broad monitoring may exceed the needs of teams focused on one search channel

• Adthena8.9/10 · 21-day trial

  Adthena tracks paid-search competitors, market share, brand risks, and emerging AI-search ads.

  Visit AdthenaFull verdict →
• The Search Monitor7.9/10 · Pricing on request

  Search monitoring and compliance coverage for brands and agencies that need competitor visibility.

  Visit siteFull verdict →