Adthena vs Market Defender

Adthena8.9Visit MDMarket Defender7.9Visit

Higher score Adthena #1 in Paid Search Intelligence Software 8.9/10 21-day trial Free trial✓ 1 of 3 features Visit Adthena

vs

MD Market Defender #5 in Paid Search Intelligence Software 7.9/10 Pricing on request ✓ 1 of 3 features Contact Stickyeyes

• Adthena fits best

  Mid-market and enterprise paid-search teams

• Market Defender fits best

  Mid-market and enterprise advertisers tracking rivals

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Side by side

Feature	Adthena 8.9/10 Visit ↗	MDMarket Defender 7.9/10 Visit ↗
At a glance
Editor score	8.9	7.9
Ranking	#1 in Paid Search Intelligence Software	#5 in Paid Search Intelligence Software
Best for	Mid-market and enterprise paid-search teams	Mid-market and enterprise advertisers tracking rivals
Pricing model	Paid	Paid
Starting price	—	Pricing on request
Free plan	—	Not checked yet
Free trial	21 days	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Email, Phone
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Adthena 1/3 · Market Defender 1/3
Keyword research	Not checked yet	Not checked yet
Ad copy archive	Not checked yet	✓ (best)
Competitor tracking	✓ (best)	Not checked yet
Specs
Historical ad data	Not checked yet	Not checked yet
Markets covered	Not checked yet	Not checked yet
Search data scope	Not checked yet	Multi_engine
Our review
Pros	Tracks competitor keywords, ads, market share, clicks, and estimated spend Monitors brand bidding, ad hijacking, fraud, and trademark use Covers Google AI Overviews and ChatGPT ad activity with alerts	Tracks paid search activity hourly across selected keywords Monitors competitor bids, ad creative and share of voice Alerts on ad-copy changes and potential brand-term misuse
Cons	Custom pricing depends on search-universe size and business requirements Its strongest fit is organizations with substantial paid-search activity AI-search coverage focuses on Google AI Overviews and ChatGPT	Requires contacting Stickyeyes rather than choosing a published plan Monitoring is focused on selected keywords The tool is presented as part of Stickyeyes’ services
Our verdict	Adthena is a cloud-based search intelligence platform for enterprise brands, marketers, and agencies that need a view of paid-search competition. It monitors competitor keywords, advertisers, ad copy, market share, share of clicks, and… Read the review →	Market Defender is Stickyeyes’ PPC monitoring tool for companies that want to review their paid search activity alongside competitors’. It is aimed at mid-market and enterprise advertisers monitoring rival activity across Google and Bing.… Read the review →

Strengths and trade-offs

• Adthena — where it wins

  • Tracks competitor keywords, ads, market share, clicks, and estimated spend
  • Monitors brand bidding, ad hijacking, fraud, and trademark use
  • Covers Google AI Overviews and ChatGPT ad activity with alerts

  Where it doesn't

  • Custom pricing depends on search-universe size and business requirements
  • Its strongest fit is organizations with substantial paid-search activity
  • AI-search coverage focuses on Google AI Overviews and ChatGPT

• Market Defender — where it wins

  • Tracks paid search activity hourly across selected keywords
  • Monitors competitor bids, ad creative and share of voice
  • Alerts on ad-copy changes and potential brand-term misuse

  Where it doesn't

  • Requires contacting Stickyeyes rather than choosing a published plan
  • Monitoring is focused on selected keywords
  • The tool is presented as part of Stickyeyes’ services

• Adthena8.9/10 · 21-day trial

  Adthena tracks paid-search competitors, market share, brand risks, and emerging AI-search ads.

  Visit AdthenaFull verdict →
• MDMarket Defender7.9/10 · Pricing on request

  Hourly Google and Bing competitor tracking for advertisers that need share-of-voice and ad-change visibility.

  Contact StickyeyesFull verdict →