Adthena vs Semrush

Adthena8.9Visit Semrush7.0Visit

Higher score Adthena #1 in Paid Search Intelligence Software 8.9/10 21-day trial Free trial✓ 1 of 3 features Visit Adthena

vs

Semrush #8 in Paid Search Intelligence Software 7.0/10 Free plan · 7-day trial Free planFree trial✓ 1 of 3 features Visit Semrush

• Adthena fits best

  Mid-market and enterprise paid-search teams

• Semrush fits best

  Marketers combining SEO research with paid-channel tools

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Side by side

Feature	Adthena 8.9/10 Visit ↗	Semrush 7.0/10 Visit ↗
At a glance
Editor score	8.9	7.0
Ranking	#1 in Paid Search Intelligence Software	#8 in Paid Search Intelligence Software
Best for	Mid-market and enterprise paid-search teams	Marketers combining SEO research with paid-channel tools
Pricing model	Paid	Free plan + paid
Starting price	—	—
Free plan	—	✓ (best)
Free trial	21 days	7 days
Free trial length	21 days · no card needed	7 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Community, Docs	Tickets, Docs, Community
Integrations	9 integrations	20+ integrations
Built for	Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Adthena 1/3 · Semrush 1/3
Keyword research	Not checked yet	✓ (best)
Ad copy archive	Not checked yet	Not checked yet
Competitor tracking	✓ (best)	Not checked yet
Specs
Historical ad data	Not checked yet	Not checked yet
Markets covered	Not checked yet	Not checked yet
Search data scope	Not checked yet	Not checked yet
Our review
Pros	Tracks competitor keywords, ads, market share, clicks, and estimated spend Monitors brand bidding, ad hijacking, fraud, and trademark use Covers Google AI Overviews and ChatGPT ad activity with alerts	Keyword, competitor, rank-tracking, site-audit, and backlink tools Integrates with Google Ads, Microsoft Ads, and other marketing platforms Free plan plus paid tiers with API access and deeper SEO features
Cons	Custom pricing depends on search-universe size and business requirements Its strongest fit is organizations with substantial paid-search activity AI-search coverage focuses on Google AI Overviews and ChatGPT	Paid-search ad monitoring is not a central listed capability Free access is limited to one demo project and 10 reports per day Paid plans mix SEO and AI visibility tools rather than focusing on paid search
Our verdict	Adthena is a cloud-based search intelligence platform for enterprise brands, marketers, and agencies that need a view of paid-search competition. It monitors competitor keywords, advertisers, ad copy, market share, share of clicks, and… Read the review →	Semrush is a cloud-based marketing platform for freelancers, businesses, agencies, and larger organizations. Its strongest fit is marketers who need keyword research, competitor analysis, rank tracking, technical site audits, backlink… Read the review →

Strengths and trade-offs

• Adthena — where it wins

  • Tracks competitor keywords, ads, market share, clicks, and estimated spend
  • Monitors brand bidding, ad hijacking, fraud, and trademark use
  • Covers Google AI Overviews and ChatGPT ad activity with alerts

  Where it doesn't

  • Custom pricing depends on search-universe size and business requirements
  • Its strongest fit is organizations with substantial paid-search activity
  • AI-search coverage focuses on Google AI Overviews and ChatGPT

• Semrush — where it wins

  • Keyword, competitor, rank-tracking, site-audit, and backlink tools
  • Integrates with Google Ads, Microsoft Ads, and other marketing platforms
  • Free plan plus paid tiers with API access and deeper SEO features

  Where it doesn't

  • Paid-search ad monitoring is not a central listed capability
  • Free access is limited to one demo project and 10 reports per day
  • Paid plans mix SEO and AI visibility tools rather than focusing on paid search

• Adthena8.9/10 · 21-day trial

  Adthena tracks paid-search competitors, market share, brand risks, and emerging AI-search ads.

  Visit AdthenaFull verdict →
• Semrush7.0/10 · Free plan · 7-day trial

  Broad SEO and competitor research, with paid search as a supporting capability.

  Visit SemrushFull verdict →