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Head-to-head · Ad Management

AdRoll vs Smartly

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score AdRoll #1 in Ad Management 9.2/10 Paid ✓ 0 of 2 features Visit AdRoll
Smartly #5 in Ad Management 8.7/10 Pricing on request ✓ 0 of 2 features Visit Smartly

AdRoll leads on 0 checks, Smartly on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdRoll · 9.2/10

AdRoll scores higher on our rubric for ad management: 9.2 against 8.7 out of 10; our editors rank them #1 and #5.

AdRoll is the better fit for teams managing campaigns across multiple ad channels. Smartly is the better fit for brands coordinating cross-channel campaign and creative work.

  • AdRoll fits best

    Teams managing campaigns across multiple ad channels

  • Smartly fits best

    Brands coordinating cross-channel campaign and creative work

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdRoll 9.2/10 Visit ↗ Smartly 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #1 in Ad Management #5 in Ad Management
Best for Teams managing campaigns across multiple ad channels Brands coordinating cross-channel campaign and creative work
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 20 integrations 10 integrations
Features AdRoll 0/2 · Smartly 0/2
Campaign automation Not checked yet Not checked yet
Client account management Not checked yet Not checked yet
Specs
Ad channels Not checked yet Not checked yet
Reporting exports Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Supported platforms Not checked yet Not checked yet
Our review
Pros
  • Create and optimize campaigns across web ads and four social networks.
  • Target audiences using website behavior, contact lists, and lookalikes.
  • Compare creative variants and review cross-channel attribution reports.
  • Manages campaigns across social, programmatic and other digital channels
  • Combines creative personalization with dynamic creative optimization
  • Automates workflows, rules, alerts and predictive budget allocation
Cons
  • Social ads are an add-on to Self-Service Ads.
  • Self-Service Ads use dynamic CPM pricing, so costs can vary.
  • Advanced Package requires an annual commitment.
  • Pricing is specified through an Order Form rather than public plans
  • Fees may depend on ad spend, impressions or other contract terms
  • The listed platform availability is web only
Our verdict

AdRoll brings web and social advertising into one cross-channel platform for brands, ecommerce businesses, agencies, and other marketers. Teams can create and edit campaigns across Facebook, Instagram, TikTok, Pinterest, and web ads, then…

Read the review →

Smartly brings campaign management, creative production, optimization and reporting together for brands, agencies, performance teams and creative teams. Its focus is coordinating work across digital advertising channels rather than…

Read the review →
  1. AdRollAd Management 9.2Paid
  2. SmartlyAd Management 8.7Pricing on request

Strengths and trade-offs

  • AdRoll — where it wins

    • Create and optimize campaigns across web ads and four social networks.
    • Target audiences using website behavior, contact lists, and lookalikes.
    • Compare creative variants and review cross-channel attribution reports.

    Where it doesn't

    • Social ads are an add-on to Self-Service Ads.
    • Self-Service Ads use dynamic CPM pricing, so costs can vary.
    • Advanced Package requires an annual commitment.

  • Smartly — where it wins

    • Manages campaigns across social, programmatic and other digital channels
    • Combines creative personalization with dynamic creative optimization
    • Automates workflows, rules, alerts and predictive budget allocation

    Where it doesn't

    • Pricing is specified through an Order Form rather than public plans
    • Fees may depend on ad spend, impressions or other contract terms
    • The listed platform availability is web only
  • AdRoll9.2/10 · Paid

    AdRoll combines cross-network campaign management, audience targeting, and reporting.

    Visit AdRollFull verdict →
  • Smartly8.7/10 · Pricing on request

    Cross-channel campaign, creative, optimization and reporting workflows in one web platform.

    Visit SmartlyFull verdict →

More comparisons

All ad management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update