Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Ad Management

AdRoll vs Google Keyword Planner

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score AdRoll #1 in Ad Management 9.2/10 Paid ✓ 0 of 2 features Visit AdRoll
Google Keyword Planner #8 in Ad Management 7.8/10 Free plan Free plan✓ 0 of 2 features Visit Google Ads

AdRoll leads on 0 checks, Google Keyword Planner on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdRoll · 9.2/10
  • Free planonly Google Keyword Planner

AdRoll scores higher on our rubric for ad management: 9.2 against 7.8 out of 10; our editors rank them #1 and #8.

Google Keyword Planner offers free plan; AdRoll doesn't.

AdRoll is the better fit for teams managing campaigns across multiple ad channels. Google Keyword Planner is the better fit for advertisers planning keywords for Google Ads.

  • AdRoll fits best

    Teams managing campaigns across multiple ad channels

  • Google Keyword Planner fits best

    Advertisers planning keywords for Google Ads

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdRoll 9.2/10 Visit ↗ Google Keyword Planner 7.8/10 Visit ↗
At a glance
Editor score 9.2 7.8
Ranking #1 in Ad Management #8 in Ad Management
Best for Teams managing campaigns across multiple ad channels Advertisers planning keywords for Google Ads
Pricing model Paid Free
Starting price — Free plan
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Features AdRoll 0/2 · Google Keyword Planner 0/2
Campaign automation Not checked yet Not checked yet
Client account management Not checked yet Not checked yet
Specs
Ad channels Not checked yet Not checked yet
Reporting exports Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Supported platforms Not checked yet Not checked yet
Our review
Pros
  • Create and optimize campaigns across web ads and four social networks.
  • Target audiences using website behavior, contact lists, and lookalikes.
  • Compare creative variants and review cross-channel attribution reports.
  • Generates ideas from keywords, websites, landing pages, and product categories
  • Shows estimated monthly searches, historical trends, and competition
  • Forecasts clicks, impressions, conversions, and costs from campaign settings
Cons
  • Social ads are an add-on to Self-Service Ads.
  • Self-Service Ads use dynamic CPM pricing, so costs can vary.
  • Advanced Package requires an annual commitment.
  • Requires Google Ads account setup and billing information for basic suggestions
  • Focuses on keyword planning rather than managing live campaigns
  • Access and features are centered on the Google Ads ecosystem
Our verdict

AdRoll brings web and social advertising into one cross-channel platform for brands, ecommerce businesses, agencies, and other marketers. Teams can create and edit campaigns across Facebook, Instagram, TikTok, Pinterest, and web ads, then…

Read the review →

Google Keyword Planner is a free resource within Google Ads for advertisers researching keywords for search campaigns. It suits people preparing a Google Ads campaign who need to explore search terms, estimate demand, and plan bids before…

Read the review →
  1. AdRollAd Management 9.2Paid
  2. Google Keyword PlannerAd Management 7.8Free plan

Strengths and trade-offs

  • AdRoll — where it wins

    • Create and optimize campaigns across web ads and four social networks.
    • Target audiences using website behavior, contact lists, and lookalikes.
    • Compare creative variants and review cross-channel attribution reports.

    Where it doesn't

    • Social ads are an add-on to Self-Service Ads.
    • Self-Service Ads use dynamic CPM pricing, so costs can vary.
    • Advanced Package requires an annual commitment.

  • Google Keyword Planner — where it wins

    • Generates ideas from keywords, websites, landing pages, and product categories
    • Shows estimated monthly searches, historical trends, and competition
    • Forecasts clicks, impressions, conversions, and costs from campaign settings

    Where it doesn't

    • Requires Google Ads account setup and billing information for basic suggestions
    • Focuses on keyword planning rather than managing live campaigns
    • Access and features are centered on the Google Ads ecosystem
  • AdRoll9.2/10 · Paid

    AdRoll combines cross-network campaign management, audience targeting, and reporting.

    Visit AdRollFull verdict →
  • Google Keyword Planner7.8/10 · Free plan

    A free planning tool for Google Ads keywords, bids, and campaign forecasts—not campaign management.

    Visit Google AdsFull verdict →

More comparisons

All ad management comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update