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Head-to-head · Ad Verification Software

Adloox vs Pixalate

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Adloox #6 in Ad Verification Software 7.6/10 Pricing on request ✓ 2 of 2 features Visit Adloox
Pixalate #7 in Ad Verification Software 7.5/10 Pricing on request Free plan✓ 2 of 2 features Visit Pixalate

Adloox leads on 0 checks, Pixalate on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdloox · 7.6/10
  • Free planonly Pixalate

Adloox scores higher on our rubric for ad verification software: 7.6 against 7.5 out of 10; our editors rank them #6 and #7.

Pixalate offers free plan; Adloox doesn't. On brand safety controls, Adloox gives you Custom where Pixalate offers Contextual.

Adloox is the better fit for display and video buyers needing measurement and blocking. Pixalate is the better fit for teams wanting free access to fraud analytics.

  • Adloox fits best

    Display and video buyers needing measurement and blocking

  • Pixalate fits best

    Teams wanting free access to fraud analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Adloox 7.6/10 Visit ↗ Pixalate 7.5/10 Visit ↗
At a glance
Editor score 7.6 7.5
Ranking #6 in Ad Verification Software #7 in Ad Verification Software
Best for Display and video buyers needing measurement and blocking Teams wanting free access to fraud analytics
Pricing model Paid Paid
Starting price Pricing on request —
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web
Support Email Docs
Compliance GDPR GDPR
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Adloox 2/2 · Pixalate 2/2
Viewability measurement ✓ ✓
Invalid traffic measurement ✓ ✓
Specs
Brand safety controls Custom Contextual
Supported ad formats Display, video CTV, mobile apps, websites
Measurement standards Media Rating Council (MRC) accreditation; IAB and custom viewability standards MRC accreditation; IAB viewability standard
Ad platform integrations Google Display & Video 360, Microsoft Xandr, Amazon Ads, The Trade Desk, PubMatic, Equativ Not checked yet
Our review
Pros
  • Measures viewability and exposure time across desktop and mobile display and video
  • Combines contextual brand-safety controls with invalid-traffic filtration
  • Offers pre-bid segments and reporting across six named integrations
  • Free plan includes the SCOVV supply-chain verification API
  • Reports more than 40 types of invalid traffic
  • Pre-bid blocking spans CTV, mobile apps and websites
Cons
  • Standard platform pricing is not published; prospects are directed to book a demo
  • Documented ad-format coverage is limited to display and video
  • Support is listed by email, with no other channel specified
  • The Free plan highlights API access, not full analytics or blocking
  • Enterprise pricing requires contacting sales
  • Brand-safety controls are contextual, with limited detail on scope
Our verdict

Adloox is a digital ad verification and campaign measurement product for advertisers, agencies and publishers, particularly mid-market and enterprise teams buying display and video. Its toolkit covers viewability and exposure time,…

Read the review →

Pixalate provides programmatic advertising analytics and invalid-traffic blocking across connected TV, mobile apps and websites. Its tools are aimed at ad buyers and sellers who need insight into traffic quality, inventory risk and display…

Read the review →
  1. AdlooxAd Verification Software 7.6Pricing on request
  2. PixalateAd Verification Software 7.5Pricing on request

Strengths and trade-offs

  • Adloox — where it wins

    • Measures viewability and exposure time across desktop and mobile display and video
    • Combines contextual brand-safety controls with invalid-traffic filtration
    • Offers pre-bid segments and reporting across six named integrations

    Where it doesn't

    • Standard platform pricing is not published; prospects are directed to book a demo
    • Documented ad-format coverage is limited to display and video
    • Support is listed by email, with no other channel specified

  • Pixalate — where it wins

    • Free plan includes the SCOVV supply-chain verification API
    • Reports more than 40 types of invalid traffic
    • Pre-bid blocking spans CTV, mobile apps and websites

    Where it doesn't

    • The Free plan highlights API access, not full analytics or blocking
    • Enterprise pricing requires contacting sales
    • Brand-safety controls are contextual, with limited detail on scope
  • Adloox7.6/10 · Pricing on request

    Adloox combines display and video verification with pre-bid controls and campaign reporting.

    Visit AdlooxFull verdict →
  • Pixalate7.5/10 · Pricing on request

    Free supply-chain API access, with broader analytics and blocking for larger teams.

    Visit PixalateFull verdict →

More comparisons

All ad verification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update