Amazon’s AI ad tools let advertisers start with a product image, product page, or existing creative and use a conversational workflow to develop campaign ideas and produce ads. The tools can help create video and display assets, but they do not guarantee better results: Amazon’s published performance figures are company-reported examples, not independent proof that AI ads outperform other campaigns.
What is Amazon’s AI ad generator?
It is a set of advertising tools for sellers and other advertisers, not a physical product. Amazon Ads introduced its Creative Studio AI creative partner on September 17, 2025. The tool is designed to research a product and its audience, brainstorm concepts, develop storyboards, and create video and display ads through a conversational process. Amazon described it as a way to make professional-quality campaign ads.
Amazon later announced Amazon Ads Agent on September 29, 2026, as the new name of its unified advertising platform powered by agentic AI. The announcement described natural-language media planning alongside built-in creative generation, including video and display images based on existing product pages. The announcement uses the Ads Agent name for the broader platform; availability and the relationship between individual creative features may vary by market and account.
What can the tools make, and what do you provide?
Amazon’s tools can support several stages of ad production, from initial research through creative generation and placement. Depending on the feature, an advertiser can start with a product image, a product page, or an existing ad creative. Amazon says its systems can draw on product-page details, Brand Store and website assets, shopping signals, and broader retail insights to help shape ideas and assets.
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- Research and concepts: Explore product and audience information, brainstorm campaign directions, and develop storyboarded ideas.
- Images and display ads: Generate creative for formats that include Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.
- Video and motion: Create video ads, including motion from still product images. Amazon’s June 10, 2025 Video Generator update added realistic high-motion product-in-use shots and one-click still-to-motion transformation.
- Audio elements: Amazon’s earlier Creative Studio announcement described image, video, and audio generators within one application; the specific audio options available can depend on the feature and account.
- Campaign planning and delivery: Amazon Ads Agent’s 2026 announcement added natural-language media planning and described generating video and display images from product pages.
That breadth does not mean the system independently handles every decision or that an advertiser should publish its output without review. The advertiser still needs to check that generated claims, product details, branding, and campaign choices are accurate and suitable for the intended placement.
Can Amazon make a video ad from one product image?
Yes, Amazon has described tools that can animate a still image and build video creative from product imagery. In September 2024, Video Generator beta was described as producing eight-second, low-motion ads from a single product image in minutes. In its June 10, 2025 update, Amazon said Video Generator became available to all U.S. advertisers and added more realistic high-motion product-in-use shots and one-click still-image animation.
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The 2024 description refers to the earlier beta capability; it should not be read as a complete description of every later feature or a guarantee that every account can use every option. Amazon’s June 2025 availability statement specifically covered U.S. advertisers. Check the current feature access in your Amazon Ads account, since eligibility and options can change by country, account, and product.
Is Amazon Ads Agent available to everyone?
Not necessarily. Amazon’s June 2025 statement said Video Generator was available to all U.S. advertisers, but that does not establish worldwide availability or universal access to every tool. Amazon’s September 2026 announcement named the unified platform Amazon Ads Agent; the available information does not establish that every feature is available to every advertiser or in every country.
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Before planning a campaign around a specific generator or workflow, check the current Amazon Ads interface and the relevant feature information for your country and account. Access to one capability, such as Video Generator, does not by itself confirm access to all Creative Studio or Ads Agent features.
Does Amazon’s AI create the whole ad?
It can assist across much of the creative process, but “whole ad” can overstate what is established. Amazon describes help with product and audience research, campaign concepts, storyboards, image and video production, and, in some workflows, audio. Ads can then be made for Amazon placements such as Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores.
The tools are best understood as creative and planning assistance within Amazon’s advertising ecosystem. Advertisers should review generated assets and claims, choose suitable campaign settings and placements, and confirm that the final creative follows applicable advertising and brand requirements. Amazon’s descriptions of the tools do not establish that human review or campaign management is unnecessary.
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Do Amazon’s AI-generated ads perform better?
Amazon has published positive results, but those figures are not independent benchmarks and do not show that every seller will see similar gains. Amazon Ads reported that brands using Image Generator averaged almost 5% more sales per advertiser from October 2023 through June 2024. That is an Amazon-reported average for the named group and period, not a controlled estimate of the effect of AI alone.
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Amazon also shared a smart-bird-feeder seller example in 2025: the seller’s Sponsored Video ad had a 338% increase in click-through rate, 89% new-to-brand offers, and 121% return on ad spend compared with the seller’s other active Sponsored Video ads. This is a single company-published case comparison. It does not establish that the creative generator caused the difference or that other advertisers will reproduce it.
Amazon said in 2025 that its owned and operated properties reached more than 275 million monthly ad-supported customers in the U.S. That is a company-reported audience figure, not a performance result for an individual ad. For an advertiser, the useful test is to compare a generated asset against relevant existing creative under comparable campaign conditions and evaluate the metrics that matter to the campaign.
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What should sellers consider before using it?
- Input quality: Product-page details, images, and brand assets influence what the tool has to work with. Verify that source information is current and accurate.
- Creative review: Inspect product appearance, claims, voiceover, and other generated details before using an asset in a live campaign.
- Placement fit: Confirm that the output suits the specific ad format and campaign objective rather than assuming one creative works everywhere.
- Availability: Confirm country and account access in Amazon Ads; the stated U.S. availability of Video Generator does not imply global access to all features.
- Measurement: Treat Amazon’s reported lifts as context, not as a forecast. Assess your own results against a meaningful comparison.
- Time and cost: Amazon says AI can reduce a process that traditionally took weeks to hours, but the available official information does not provide an independent time study or establish a general cost saving.
How the product names fit together
Creative Studio is the name used for Amazon’s creative-generation environment and AI creative partner in the 2025 announcement. Amazon Ads Agent is the name Amazon announced in September 2026 for its unified advertising platform, with agentic AI, natural-language media planning, and built-in creative generation. Video Generator is a specific video-creation capability described as available to U.S. advertisers in June 2025. These names refer to related parts of Amazon’s advertising workflow, but the announcements do not mean every feature has identical access or availability.
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