In the United States, Apple lists its standalone Apple TV subscription at $14.99 per month after a free seven-day trial. You can also get access through Apple One, a qualifying Apple-device offer, or the Apple Music Student Plan. Before signing up, compare the offers you qualify for, check how the subscription renews, and confirm that your devices and sharing setup fit your household.
These terms reflect Apple’s U.S. pages checked on October 4, 2026. Prices, promotions, availability, and device support can differ by region.
How much does Apple TV cost per month?
Apple’s U.S. page lists the standalone subscription at $14.99 per month following a free seven-day trial. Check the price displayed for your account before subscribing, since the offer and terms can vary by region.
Apple also lists Apple TV access through Apple One and the Apple Music Student Plan, and advertises three months included with a qualifying new Apple device. Eligibility and redemption terms depend on the offer; review what Apple shows for your account before relying on a promotion. See Apple’s U.S. Apple TV page.
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#1 Best Overall
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Does Apple TV have a free trial, and when does billing start?
The standalone U.S. offer listed by Apple includes a seven-day free trial, after which the subscription costs $14.99 per month unless you cancel. Check the sign-up screen for the trial’s start and renewal dates and the price that will apply to your account.
Apple One has a separate one-month trial for subscriptions you are not already using through a trial or paid subscription. If you already pay for an included service, that subscription may continue to be billed separately during the Apple One trial. Apple One renews monthly after the trial; Apple says to cancel at least one day before the monthly renewal date to avoid the next renewal. Review Apple One terms and plans.
Rank #2
- 4K streaming made simple:With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- 4K picture quality: With Roku Streaming Stick Plus, watch your favorites with brilliant 4K picture and vivid HDR color.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
Is Apple TV included in Apple One?
Yes. Apple One bundles Apple TV with other Apple subscriptions. Apple’s U.S. monthly prices are:
| Apple One plan | U.S. monthly price |
|---|---|
| Individual | $21.95 |
| Family | $27.95 |
| Premier | $39.95 |
Apple describes Apple One as a monthly subscription with no long-term commitment. It includes up to six Apple subscriptions, depending on the plan. The relevant comparison is not just the bundle price against the standalone Apple TV price: consider whether the other included services would replace subscriptions your household already pays for. Apple TV and Apple Arcade can use Family Sharing even with the Individual plan; Family and Premier can share all included subscriptions with up to five other people.
Rank #3
- 4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality
- Dolby Digital Plus 7.1 surround sound
- A10X Fusion chip for ultra-fast graphics and performance
- Voice search by asking the Siri Remote
Can you share Apple TV with family?
One Apple TV subscription can be shared with up to five other family members, for six people including the subscriber. You need to set up Family Sharing; access is not shared automatically. Apple One has its own sharing rules: Apple TV and Apple Arcade support Family Sharing on Individual, while Family and Premier plans can share all included subscriptions with up to five others. Learn about Apple Family Sharing.
Do you need an Apple TV 4K box to watch?
No. Apple says Apple TV 4K is not required. The Apple TV app is available on Apple and Android devices, smart TVs, streaming devices, game consoles, and supported web browsers. Check Apple’s compatibility information for your specific device before buying hardware. See Apple’s supported viewing options.
Rank #4
- Advanced 4K streaming - Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance optimized for 4K TVs.
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Cloud gaming, no console required – Stream Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and hundreds of games on your Fire TV Stick 4K Select with Xbox Game Pass and Luna via cloud gaming. Xbox Game Pass subscription and compatible controller required. Each sold separately.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
What does an Apple TV subscription not include?
The Apple TV subscription does not cover third-party-branded subscription services or content offered for rental or purchase in the Apple TV app. Seeing a show, channel, or movie in the app does not by itself mean it is included: check whether it is part of the Apple TV subscription or requires a separate subscription, rental, or purchase. Apple notes that terms and availability vary by region. Read Apple Support’s subscription details.
Quick Recap
Best Value
- Dolby Atmos for immersive, room-filling sound - 4K High Frame Rate HDR with Dolby Vision for fluid, crisp video
- A12 Bionic chip gives a big boost to audio, video, and graphics, for even better game and app experiences than ever before
- The new Siri Remote with touch-enabled clickpad - Use AirPlay to share photos, videos, and more from your device on your TV
- Apple Original shows and movies from Apple TV+ - Watch the latest hits from Disney+, Amazon Prime Video, HBO Max, and more
- More ways to enjoy your TV with Apple Arcade, Apple Fitness+, and Apple Music - Private listening using up to two sets of AirPods
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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