Do these 3 things before closing this tab:
1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problemsGoogle Ads’ AI campaign localization beta can turn an eligible English (US) Search campaign into a new campaign for a supported language and location. It can translate text and keywords, help adapt images that contain text, and provide options for handling landing pages. You can review and edit the generated assets before publishing; the new campaign is paused by default. Budgets and bids are copied as-is, with no currency conversion, so they need a separate market-specific check.
What Google Ads campaign localization does
The beta creates a separate, independent Search campaign rather than changing the original. Google describes it as a way to localize campaigns for new languages and regions. The workflow covers several campaign elements:
- Text assets: headlines, descriptions, sitelinks and callouts.
- Keywords: keywords are translated for the localized campaign.
- Images with text: the tool can remove overlaid text and provide translated messaging as supplemental text assets.
- Landing pages: you can use a Google-provided JavaScript snippet to dynamically translate site content after an ad click, or update destination URLs manually, including with bulk find-and-replace.
Landing-page instructions can depend on the selected translation path. Follow the current instructions shown in your account, especially where Google directs you not to change URLs during a translation workflow. A translated ad does not by itself ensure that every page experience, URL or market requirement is ready.
Supported languages and campaign eligibility
Google’s help page documents English (US) as the source language. Its currently listed targets are:
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- Dutch
- French and French (Canada)
- German
- Italian
- Polish
- Portuguese (Brazil) and Portuguese (Portugal/European)
- Spanish (Castilian/Spain) and Spanish (Latin American and Caribbean)
Google says it plans to add more target languages by the end of 2026; that is a forward-looking statement, not confirmation that additional languages are already available. The same help page says Performance Max support was planned to begin in September 2026. Since planned availability can differ from what an account currently offers, check the campaign workflow in your Google Ads account before relying on either expansion.
The source campaign must meet Google’s eligibility rules. It must be active or paused, and all its assets and keywords must use a supported source language. Removed, draft, experimental and shadow campaigns are not supported; neither are campaigns that exceed entity-size limits. Election-verified customers are ineligible. The help page does not state a numeric entity-size limit, so the account interface is the place to check whether a specific campaign qualifies.
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How to review and publish a localized campaign
The tool provides a review table with the original asset, translated version, an English back-translation and translation notes. You can edit translated text inline. Use that review as a checkpoint, not as an automatic quality or compliance certification: a back-translation can help reveal whether apparent meaning carried through, but it does not establish that phrasing is culturally appropriate, persuasive or compliant with local rules.
- Start with an eligible Search campaign. Confirm the source language, campaign status and target language in the localization workflow.
- Review each generated asset. Compare the original, translation and English back-translation; read the notes and edit wording that does not fit your intended meaning or brand voice.
- Choose a landing-page approach. Select Google’s dynamic translation option or update destination URLs manually, following the instructions displayed for that path.
- Check market settings before launch. Verify the target location, destination URLs, brand names, local phrasing, budget and bids. Do not assume copied amounts have been converted to local currency.
- Publish, then perform final checks while paused. The default is to publish the new campaign in paused status. Review its settings and assets before enabling it.
Budgets and bids are copied without currency conversion
The beta copies the original campaign’s budgets and bids exactly; Google says it does not convert currencies or calculate exchange rates. Its example is a £100 budget remaining £100 in the localized campaign. That amount is not automatically recalculated for the target market. Decide on an appropriate local-market budget and check the currency and bid settings before activation.
The Tool Desk
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Campaign localization creates translated campaign assets; targeting settings determine who may see ads. Google’s general guidance says location settings define geographic areas where ads may appear and language settings help reach customers who speak selected languages. Google also notes that a multilingual user may receive an ad in a different language from their query when Google is confident they understand that ad language. See Google’s location and language settings guidance.
There is also a separate Search targeting change to account for. A Google Ads Developer Blog post dated August 13, 2026 says campaign-level language targeting would be removed for Search and AI Max for Search in late September 2026. It says Performance Max would continue using campaign-level language targeting on non-Search channels, while Search would match based on ad language. This change is about targeting, not a guarantee that the localization beta is available for every account or automatically configures every market. Check current account controls and Google’s dated announcement when planning a campaign.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When to use the beta—and what it does not establish
The beta may suit an advertiser who already has a qualifying English (US) Search campaign and wants a faster starting point for a supported language and location. Its separate-campaign design also allows the original to remain unchanged while the new version is reviewed.
Google’s feature documentation does not establish translation-quality comparisons, cost savings, or performance gains against manual localization or professional translators. It also does not report adoption or international expansion outcomes for this feature. Treat generated copy as a draft to inspect; for high-stakes messaging or market-specific nuance, consider review by a qualified in-market language professional. No performance result should be inferred from the existence of the beta.
Quick Recap
Official Google guidance
- About the AI campaign localisation tool for search campaigns (beta)
- Choose your location and language settings
- Google Ads language targeting changes starting September 2026
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