The “Xbox 720” was a pre-reveal nickname, not the console’s official name. Microsoft unveiled Xbox One on May 21, 2013, showing its design and describing its features. The company announced launch timing and prices later, on June 10.
What the “Xbox 720” headline meant
The headline referred to Microsoft’s upcoming console reveal, scheduled for May 21, 2013, at the company’s Redmond headquarters. A reproduced article attributed to ExtremeTech predicted that Microsoft would unveil its next-generation system the following week and speculated about what the event would disclose. It was not a Microsoft announcement. The available copy is a secondary mirror, and the original article could not be retrieved; its predictions should therefore be distinguished from Microsoft’s official statements. Read the reproduced article.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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Xbox 360 250GB Slim Console - (Renewed) | $187.60 | Buy on Amazon |
| 2 |
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Xbox 360 4GB Console | $620.00 | Buy on Amazon |
| 3 |
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Microsoft Xbox 360 S 250GB System (Renewed) | $186.58 | Buy on Amazon |
| 4 |
|
Microsoft Xbox 360 Elite System Console Only - Black (Renewed) | $135.99 | Buy on Amazon |
| 5 |
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Xbox 360 500GB Console Bundle (Tomb Raider & Halo 4) | $249.99 | Buy on Amazon |
What Microsoft revealed on May 21
Microsoft announced that the console would be called Xbox One. The company presented it as an all-in-one games and entertainment device and showed its design and features. Its announcement described a horizontal black console with a Blu-ray player, an eight-core x86 processor, a redesigned controller and a redesigned Kinect. These were details from the 2013 reveal, not current buying guidance. Microsoft’s May 21 announcement.
The reveal said Xbox One would launch around the world later in 2013. Microsoft said more details would follow at E3 in June, so the May event did not provide the full launch information.
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When Xbox One’s price was announced
Microsoft announced launch details on June 10, 2013, including a November release in 21 markets. The launch bundle prices it gave were regional:
| Region | Announced launch price |
|---|---|
| United States | $499.99 |
| United Kingdom | £429 |
| European markets | €499 |
The announced bundle included a 500GB console, Blu-ray player, built-in Wi-Fi, Kinect, one wireless controller and a 14-day Xbox Live Gold trial for new members. These are Microsoft’s historical 2013 launch terms, not current resale prices. Microsoft’s June 10 launch announcement.
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What happened to the “Xbox 720” name?
Microsoft chose Xbox One for the console it revealed in May 2013. “Xbox 720” was the nickname used in pre-announcement coverage; it was not the official product name. The May reveal established the name and introduced the system, while the June announcement supplied the launch window, bundle details and regional prices.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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