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Two different rankings were published in 2017 about passwords found in 2016 breach and leak data: SplashData’s “worst passwords” list and Keeper Security’s “most common passwords” list. 123456 topped both, but their orders and entries differed. These are historical findings, not a current ranking or a census of passwords used worldwide.
SplashData’s 25 worst passwords of 2016
TIME reproduced SplashData’s ranking in an article published January 23, 2017. CSO Online reported that the list drew on more than 5 million leaked passwords used in North America and Western Europe and posted for sale online. The ordered list was:
123456password1234512345678footballqwerty12345678901234567princess1234loginwelcomesoloabc123admin121212flowerpassw0rddragonsunshinemasterhottielovemezaq1zaq1password1
TIME noted that zaq1zaq1 follows keys down the left column of a standard keyboard. It also reported that 17 entries had appeared on SplashData’s 2015 list. SplashData CEO Morgan Slain cautioned against making small tweaks to an easily guessed password: “Making minor modifications to an easily guessable password does not make it secure, and hackers will take advantage of these tendencies,” he said.
Keeper Security’s 25 most common passwords of 2016
Keeper Security published a separate ranking based on its analysis of 10 million passwords from data breaches. Its ordered list was:
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#1 Best Overall
- Individual A-Z Tabs for Quick Access: No need for annoying searches! With individual alphabetical tabs, this password keeper book makes it easier to find your passwords in no time. It also features an extra tab for your most used websites. All the tabs are laminated to resist tears.
- Medium Size & Ample Space: Measuring 5.3"x7.6", this password book fits easily into purses, handy for accessibility. Stores up to 560 entries and offers spacious writing space, perfect for seniors. It also provides extra pages to record additional information, such as email settings, card information, and more.
- Spiral Bound & Quality Paper: With sturdy spiral binding, this logbook can 180° lay flat for ease of use. Thick, no-bleed paper for smooth writing and preventing ink leakage. Back pocket to store your loose notes.
- Never Forget Another Password: Bored of hunting for passwords or constantly resetting them? Then this password book is absolutely a lifesaver! Provides a dedicated place to store all of your important website addresses, emails, usernames, and passwords. Saves you from password forgetting or hackers stealing.
- Discreet Design for Secure Password Organization: With no title on the front to keep your passwords safe, it also has space to write password hints instead of the password itself! Finished with an elastic band for safe closure.
123456123456789qwerty1234567811111112345678901234567password123123987654321qwertyuiopmynoob12332166666618atcskd2w77777771q2w3e4r6543215555553rjs1la7qegoogle1q2w3e4r5t123qwezxcvbnm1q2w3e
Keeper reported that its top 25 represented more than 50% of the passwords in its analyzed sample, and that nearly 17% of users were safeguarding accounts with 123456. Those are Keeper’s claims about its study, not established rates for all users.
Why the two rankings are different
“Worst” and “most common” are labels from two publishers, not two names for one unified ranking. CSO Online identified five passwords present in both lists: 123456, password, 12345678, 1234567890 and 1234567. Their shared appearance does not make the studies’ methods or samples interchangeable.
Rank #2
- Never Forget a Password Again: Tired of forgetting your passwords? Say goodbye to the frustration of constantly juggling and resetting passwords. Our Password Book with Colorful Alphabetical Tabs helps you easily store and keep all your passwords in one secure place, saving you from the hassle of managing multiple passwords, with no visible labels or titles, protecting your sensitive information.
- Find Your Passwords Quickly & Easily: Need to find a password in seconds? This password keeper with alphabetical tabs makes it simple. With vibrant colors and clear A-Z prints, you can quickly locate what you need, making it a breeze to access your accounts.
- Easily Store Up to 900 Passwords: This password notebook features 240 pages of 120gsm thick paper, offering the capacity to store up to 900 passwords. Additionally, it provides ample space for internet service providers, wireless router settings, software licenses, email settings, frequently visited websites, and extra notes.
- Intimate Add-Ons for Enhanced Functionality: Measuring 8.4" x 5.8", this password keeper includes 2 ribbon bookmarks for easy navigation, a fine inner pocket at the back for additional storage, an elastic pen holder for convenience, and 120gsm paper to prevent ink bleeding. It's perfect for managing your passwords and more.
- A Thoughtful Gift for Any Occasion: Looking for a practical gift for your loved ones or colleagues? This Password Book is an ideal choice to alleviate the stress of password memorization. Suitable for both men and women, it's a considerate gift for family, friends, and colleagues on birthdays, holidays, or any special occasion.
The reported scopes also differ: CSO described SplashData’s source as more than 5 million leaked passwords used in North America and Western Europe and posted for sale; Keeper said it analyzed 10 million breach-exposed passwords. The published information does not establish that the datasets were collected in the same way or are directly comparable.
CSO quoted SplashData figures of just over 10% for people using at least one password on that year’s 25-item list and nearly 4% for use of 123456. These figures, like Keeper’s sample statistics, should be attributed to their reported scope rather than treated as universal prevalence estimates.
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1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minuteRank #3
- 【Tired of constantly searching for or resetting your passwords?】 MOSA BEAR password keeper book is the perfect solution for you! This password book provides a dedicated place to securely store all your important website addresses, emails, usernames and passwords, ensuring your information is protected and easy to find. The well-designed log pages help you manage multiple accounts in a systematic way, saying goodbye to password confusion.
- 【Premium Design & Password Security】 The password book with alphabetical tabs features an anonymous cover design with no title on the cover, effectively avoiding information exposure. The password keeper design is specifically designed with password security in mind, providing space to record password hints instead of writing directly on the password itself, further protecting your important information.
- 【Simple Layout and Plenty of Space】The 160-page password logbook is designed to provide ample space to record passwords and other important information. It can store up to 414 passwords. In addition, it provides extra pages to record other information, such as email setup, card information, computer operating system information, software licenses, and more. The journal also includes 3 blank pages at the end for you to add additional notes.
- 【Palm-sized Size & Premium Quality】 This password notebook has an ideal size, 4.3" x 5.7", for carrying around, whether in a purse or pocket. Its sturdy glue binding allows the notebook to unfold smoothly and is more comfortable to use. The inner pages are made of high-quality 100GSM thick paper, which can effectively reduce ink penetration and ensure a cleaner and neater writing effect. The overall design takes into account both portability and durability, making it an ideal choice for recording important passwords.
- 【A-Z Tabs for Quick Search 】Our password book comes with alphabetical tabs to help you find the password you need quickly and easily. Alphabetically organized tabs ensure that you can quickly flip to the right section, saving you the time and hassle of searching for your password.
What the lists mean for password choices
Both lists make a practical point: predictable sequences, keyboard patterns, common words and small variations are poor choices for protecting accounts. As SplashData’s Slain warned, a minor alteration to an easy-to-guess password does not make it secure. A unique, randomly generated password for each account is a better approach; Keeper’s report recommended password managers to help generate and manage them. A manager can help with uniqueness and storage, but the lists themselves do not establish that any particular tool guarantees account security.
Quick Recap
Best Value
- NEVER FORGET A PASSWORD AGAIN: Almost every App. has a password, it is almost impossible to remember all the password log in details. This password book is specifically designed to help you create secure passwords and store all your passwords safely in one place. You will never forget your password log-in details again with this password keeper.
- ALPHABETICAL A-Z TABS FOR QUICK ACCESS: Alphabetical tabs design allows you to store your passwords alphabetically so you can find what you want faster, no more annoying searches!
- ANONYMOUS WITHOUT ANY TITLE: On the outside, this password notebook organizer looks just like those writing journals, there is no title listed on the cover, so no one would know it's a password book. But we still recommend keeping the internet password logbook in a safe place such as a locked drawer or a shelf full of books.
- THICK NO-BLEED PAPER: This 5.2" x 7.6" password book contains 74 sheets of thick 120gsm paper that resists ink smearing, say goodbye to those cheap password books that bleed ink!
- PREMIUM QUALITY & PERFECT MEDIUM SIZE: This password journal comes with a high-quality leatherette hardcover, an elastic band, pen holder, ribbon bookmarker, and inner accordion pocket. It measures 5.2 inches wide and 7.6 inches long, which is the perfect size for your needs.
Rank #4
- No more Password Aggravation：This book will simplify your electronic life and free you from the constant frustration of trying to remember and reset your passwords. You can record longer and more complex passwords and never forget them again.
- Alphabetical Tabs (A-Z): We upgraded to one letter one tab（A-Z）,others are two letters share 5 pages（AB-YZ). Our password journal has 6 pages per alphabetical tab. Makes your password easy to find and keeps organized.
- Plenty of Space for Information: Each tab has 6 pages with 3 entries per page, it can contain over 414 passwords. There're additional pages, PC info, email settings and 8 pages of notes. We have reserved a place to write a password hint instead of the password itself to ensure password security.
- 100GSM No-Bleed Paper: This password notebooks are made of very thick 100gsm paper, no bleed through. Size 4.3in x 5.7in, suitable size for carry-on. 180°lay flat so it’s easy to write in.
- Excellent Gift to All Ages：Easy to use, keeps passwords organized. With an elastic band, pen holder, bookmarker and inner pocket. A great present for friends and family.
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