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Samsung’s 2026 Frame is worth considering if you want a television that looks like framed art and performs well in a bright room. Its matte screen reduces reflections, but low peak brightness and weak contrast limit HDR impact and make it a poor fit for dark-room home theater. The standard LS03HE is best treated as a design-first TV, not a picture-quality upgrade.
Which Samsung The Frame 2026 models does this review cover?
This review covers Samsung’s US standard Frame series, model LS03HE, available in five screen sizes. RTINGS bought and tested the 65-inch QN65LS03HEFXZA and says its findings also apply to the 55-, 75-, 85- and 98-inch models. The final four characters in a model code can vary by region or retailer, so match the full SKU to your market when shopping.
| Screen size | US model code | US launch price |
|---|---|---|
| 55-inch | QN55LS03HEFXZA | $1,199.99 |
| 65-inch | QN65LS03HEFXZA | $1,499.99 |
| 75-inch | QN75LS03HEFXZA | $1,999.99 |
| 85-inch | QN85LS03HEFXZA | $2,999.99 |
| 98-inch | QN98LS03HEFXZA | $4,499.99 |
Samsung announced these US launch prices on April 2, 2026; they are historical reference points, not current quotes. Promotional prices and inventory can change, so check the exact size and SKU with a retailer before buying. Samsung’s Frame product page is a starting point for model details.
How good is the picture quality?
RTINGS’ review, published July 14, 2026 and updated on its test bench October 2, 2026, describes the standard Frame as an okay TV overall. Its strongest picture-quality case is daytime viewing: the matte anti-reflective coating handles most direct reflections, helping the image remain watchable in a bright room.
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- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Brightness, contrast and HDR
The tradeoff is weak performance in demanding scenes. RTINGS found low peak brightness and poor contrast, and the TV has no local dimming. HDR highlights therefore lack impact, while dark scenes show raised black levels and shadow detail that can look gray. These limitations make the LS03HE a mediocre choice for a dark home-theater room, especially if deep blacks and vivid HDR are priorities.
Viewing angle and uniformity
Image quality degrades when viewed from the sides, and RTINGS found patchy screen uniformity. If several people routinely watch from wide seating positions, compare the TV in person or consider a model with stronger off-angle performance.
Gaming
RTINGS identifies low input lag, variable refresh rate (VRR) support and HDMI 2.1 bandwidth as gaming strengths. That makes the set more capable for gaming than its home-theater weaknesses might suggest, though the display’s brightness and contrast remain relevant to how HDR games look.
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- DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
- YOUR PERSONAL ART GALLERY ON YOUR TV: When you're not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
- LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
- THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
- MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
Is The Frame 2026 a good choice for your room?
- Good fit: You care as much about the television’s appearance when it is off as when it is on, want an art-display look, and watch mostly in a bright or daytime room.
- Consider another TV: You prioritize dark-room contrast, bright HDR highlights, consistent wide-angle viewing or maximum picture quality for the money. RTINGS says similarly priced conventional TVs can deliver substantially better picture quality; that is its tested assessment, not a universal ranking.
The Frame’s matte screen and gallery styling address different needs: reflection control and room decor. The matte finish does not compensate for low peak brightness or weak contrast when picture performance is the main priority.
What changed in the 2026 Frame?
Samsung announced its refreshed 2026 lineup on April 2, 2026. For the standard Frame, Samsung lists built-in connections, an included Slim Fit Wall Mount, upgraded Glare Free technology, 144 Hz Motion Xcelerator and DLG 240 Hz for compatible PCs. Samsung also added a 98-inch standard model to the lineup. These are manufacturer-stated features, not independent test results.
Samsung says the included mount is designed to sit flush to the wall, and that back stoppers make it easier to connect or disconnect cables without removing the TV. The standard Frame’s connections are built into the television; a flush installation still depends on the wall, cable routing and installation conditions.
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- SPECTACULAR MINI LED-POWERED GLARE-FREE PICTURE: Experience bold contrast in both dark and bright scenes with precise mini LED lighting that reveals hidden details. When you're not watching shows, our best Art TV picture delivers spectacular 4K visuals that reveal masterpieces to rival those in museums and galleries. The matte display both enhances the texture of your favorite artworks and virtually eliminates distracting reflections — so you can fully enjoy your favorite True Crime series, Cubist masterpiece from MoMA, or both
- A PICTURE FRAME AESTHETIC WITH WIRELESS CONNECTION HUB¹: Cutting-edge tech meets contemporary design to elevate your viewing experience. This masterpiece features customizable bezels² to complement your personal aesthetic, transforming your television into a sophisticated work of art that blends into your decor. Say goodbye to tangled wires¹ and hello to endless possibilities for mounting options. Let this TV become the focal point of your home, with TV when it's on and art when it's off
- TURN YOUR TV INTO A MASTERPIECE: Enjoy a personal art gallery at home with Art Mode.³ Transform your TV into one of over 5,000 Art Store⁴ pieces from renowned artists like Salvador Dali and museums such as The Met and MoMA. Adaptive brightness, motion sensors and a matte finish recreate the look of real canvas, while customizable layouts let you refresh your space for any occasion
- EXPERT-VALIDATED COLOR FOR LIFELIKE VIEWING: Immerse yourself in stunningly accurate colors and breathtaking skin tones, expertly validated by the renowned Pantone professionals. As the leading authorities on color fidelity, Pantone guarantees that every hue and tone you see on screen is a true-to-life representation. This enhances your viewing experience, whether you're captivated by your favorite True Crime series or admiring a magnificent masterpiece from MoMA. Indulge in a world of vibrant visuals that elevate every moment
- HANGS LIKE A PICTURE: Mount The Frame flush against the wall, just like a picture, to create the illusion of an actual piece of art. With a minimal gap between the TV and the wall, it blends seamlessly with your art collection and paintings. Plus, it keeps the design uncluttered since there’s just one sleek cable connected to it
How does The Frame compare with The Frame Pro?
The standard LS03HE is a QLED model with connections built into the TV. The Frame Pro LS03HW is Samsung’s Neo QLED option and uses a separate Wireless One Connect box for wireless transmission. It is the relevant in-family alternative if you want more brightness or local dimming, but it is not simply a better version for every room or setup.
| Consideration | Standard Frame LS03HE | Frame Pro LS03HW |
|---|---|---|
| Display technology | QLED | Neo QLED |
| Connections | Built into the TV | Wireless One Connect box |
| Picture performance noted by RTINGS | Low peak brightness, poor contrast, no local dimming | Brighter and includes local dimming, which RTINGS found basic and of limited picture benefit |
| Wireless setup considerations | Connections remain at the TV | Box needs separate power; surroundings, obstructions or metal enclosures can affect the wireless connection |
Compare the two on brightness, black levels, seating layout, cable placement, installation environment, size and price. Samsung’s wireless box may help keep source connections away from the screen, but it still needs power and a suitable wireless path. RTINGS’ assessment of the Pro’s brightness and local dimming is based on its testing; Samsung’s product descriptions are manufacturer claims. Samsung’s Frame lineup page provides its product details.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What are Art Mode, the Art Store and the bezels?
The Frame’s art-focused features are central to its appeal. Samsung says Art Mode and its Art Store let owners display artwork when the TV is not being used for regular viewing. In its April 2, 2026 US announcement, Samsung reported a catalog of more than 5,000 works from over 800 artists, and said Art Store Streams offers 30 new curated artworks each month. Those are Samsung-published figures; check the current catalog, subscription or plan terms, and regional availability before relying on them.
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- GLARE FREE WITH NEO QLED: With mini LEDs for precision lighting, our best Art TV picture delivers spectacular and immersive viewing. Enjoy your favorite shows without distracting reflections, allowing you to immerse yourself in the content—whether the sun is streaming through your windows or that one lamp is on while watching the latest thriller.
- MODERN FRAME DESIGN WITH WIRELESS ONE CONNECT: Elevate any room with this stunning fusion of technology and artistry. Customizable bezels* let you choose your style, while the revolutionary wireless connection hub**, allows for flexibility in mounting options, free from unsightly cords and clutter.
- ART MODE / ART STORE: Enjoy a personal art gallery at home with access to over 5,000 artworks* from iconic museums and artists worldwide, available through the Art Store** and the innovative technology of Art Mode, which features adaptive brightness, a matte finish, and motion sensors that transform your space into a true-to-life gallery experience.
- PANTONE VALIDATED ARTFULCOLOR: Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone Validated ArtfulColor brings your favorite artwork to life for a realistic, museum-like viewing experience.
- SLIM FIT WALL MOUNT INCLUDED: The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.
Samsung lists Modern Brown, Modern Teak, Modern White and Sand Gold Metal bezel finishes. The bezels are sold separately, and compatibility can depend on generation and screen size. Verify the exact model and size before ordering a Frame bezel; the art-frame look is customizable, but it adds a separate purchase to the TV’s cost.
What should you check before buying?
- Confirm the regional SKU. Match the screen size and full model code to your country and retailer; suffixes can differ across regions or sellers.
- Judge the room, not just the display demo. The matte finish is useful against reflections, but weak contrast and low peak brightness are more consequential in dark viewing or HDR-heavy use.
- Plan seating and installation. Side viewers may see image degradation. Check wall construction, cable routes and power access before assuming the included flush-mount design will suit the installation.
- Price the complete setup. Compare the live TV price with the cost of any bezel you want, and confirm whether the art service’s current terms suit your use.
- Compare alternatives on the same priorities. Weigh glare handling, brightness, contrast, viewing angles, art features, cable routing and gaming support rather than choosing by styling alone.
For a size-specific listing, look for Samsung The Frame 2026, 65-inch QN65LS03HEFXZA, and confirm price and stock at the time of purchase.
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