Zoko review
A Shopify-centered WhatsApp platform for broadcasts, automation, recovery, and commerce workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Zoko is a WhatsApp-focused marketing and commerce platform for Shopify merchants. It connects Shopify catalogs with WhatsApp and supports bulk broadcast campaigns, product discovery, order notifications, abandoned-checkout recovery, COD confirmation, conversion-to-prepaid flows, customer support, and team-based conversations. Its feature set also includes customer tags and segments, chat distribution, templates with variables, media and buttons, analytics, APIs, webhooks, optional automation flows, and AI agents. It is aimed at stores that want WhatsApp to play a central role in sales and customer communication.
Pricing is structured across four paid monthly plans. Starter costs $49.99 per month and includes 500 WhatsApp calling minutes, unlimited agents, bulk broadcasts, a WhatsApp catalog, customer tags and segments, API access, and webhooks. Plus costs $79.99 per month and includes 5,000 conversations with no markup, 1,000 calling minutes, five agents, broadcasts, detailed analytics, API access, and webhooks. Elite costs $139.99 per month and raises the allowance to 100,000 conversations with no markup, includes 2,000 calling minutes and 10 agents, and adds broadcasts, tags and segments, API access, and webhooks. Max costs $499.99 per month, with 5 million conversations with no markup, 4,000 calling minutes, 30 agents, broadcasts, detailed analytics, API access, and webhooks. A seven-day free trial is available.
The strongest fit is a Shopify store that needs catalog-linked WhatsApp selling, campaign broadcasts, recovery automation, COD workflows, and shared customer conversations. Shopify, Judge.me, Facebook, and Instagram are the listed integrations, while web and API access support the operating environment. The narrow channel focus helps keep the product centered on WhatsApp commerce, but it may not suit teams seeking a wider multi-channel marketing suite. Buyers should also account for WhatsApp platform fees and excess usage charges when comparing plans.
Zoko pros and cons
- Where it wins
- Shopify catalog synchronization with WhatsApp
- Automated recovery, COD, and multi-step commerce workflows
- Broadcasts, segmentation, templates, team agents, analytics, and APIs
- Where it doesn't
- No free plan; paid plans start at $49.99 per month
- Primarily WhatsApp-focused rather than a broad multi-channel platform
- Plans may add WhatsApp platform fees and excess usage charges
Zoko fact sheet, pricing and score →
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