ZAP~POST review
A UK-oriented direct mail platform with personalization, integrations, API sends, and proofing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ZAP~POST is a web-based direct mail automation platform for marketing teams, agencies, and larger organisations. It supports postcards, letters, folded mailers, one-piece mailers, and handwritten notes, with recipient-level personalization, dynamic content, QR codes, and barcodes. Campaigns can be created from customer data, integrations, CSV uploads, scheduled sends, or API submissions, making it suited to customer journeys that connect physical mail with digital marketing activity.
Pricing combines per-piece charges with membership plans. PAYG includes design, print, postage, address validation, the design app, and dynamic QR codes. Basic includes up to 5 campaigns and 1 integration, while Standard raises the allowance to up to 10 campaigns and adds data cleanse credits, returns processing, physical proof, API access, and logs. Pro adds unlimited campaigns, dynamic images, multi-factor authentication, webhooks, logs, and insights. Premium adds a dedicated account manager, unlimited direct mail advice, and unlimited integration assistance. Monthly and annual versions are available for Basic, Standard, and Pro. Membership fees are shown as £0, while mail formats are listed from 46p per Zap. A 30-day trial is available.
The platform’s ecosystem is a central strength, with integrations including Klaviyo, Dotdigital, Ometria, HubSpot, Bloomreach, Patchworks, Zapier, Force24, Shopify, Upland Adestra, CYCLR, stackconnect, and Insider. Its API, webhooks, downloadable rejected records, campaign proofing, and stakeholder review support operational workflows beyond basic mail fulfillment. Choose ZAP~POST if your program needs integrated, personalized direct mail with address controls and automation. Consider an alternative if you need a free plan or want advanced controls without moving to higher tiers.
ZAP~POST pros and cons
- Where it wins
- One-to-one personalization across postcards, letters, and mailers
- Address validation, data cleansing, proofing, and returns processing
- CRM, marketing-platform, CSV, scheduled, and API-triggered sends
- Where it doesn't
- No free plan; the trial lasts 30 days
- Advanced features such as MFA, webhooks, and insights are tiered
- Premium support features require the Premium plan
ZAP~POST fact sheet, pricing and score →
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