WO Media Sales review
Build research-led, cross-channel TV proposals and track delivery through dashboards and posting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WO Media Sales helps television advertising sales teams create proposals using account information, available inventory, audience research, and delivery metrics. Its workflow is aimed at mid-market and enterprise teams planning campaigns across linear and digital media. Proposals can span multiple markets, properties, and media types, while campaign scheduling covers dates, demographics, dayparts, rates, estimates, titles, and stations. This makes it a fit for broadcast teams that need proposal work and campaign planning tied to television inventory, rather than a general-purpose sales tool.
Research is a notable part of the product. Teams can create custom estimates using Nielsen or Comscore data, and built-in reports support trending, ranking, and station comparisons. Once campaigns are underway, posting monitors delivery and performance, while a dashboard aggregates order metrics. These capabilities connect proposal planning with audience estimates and delivery review. Buyers should consider whether the available research and reporting match their proposal process, particularly if station comparisons and campaign-level monitoring are central to their work.
WO Media Sales integrates with WO Traffic, which is required to create orders from proposals. That dependency matters for teams evaluating how proposals move into order processing: the stated order-creation path relies on the WideOrbit traffic system. Pricing is handled through contact with sales, and support is available by email and phone, rather than 24/7 support. Broadcast teams already working with WO Traffic and seeking research-led cross-channel proposals are the clearest fit. Teams that need proposal-to-order creation without WO Traffic, or broader workflow coverage beyond the described sales and delivery functions, should assess alternatives before choosing.
WO Media Sales pros and cons
- Where it wins
- Build proposals across markets, properties, and media types
- Use account and inventory data with Nielsen or Comscore estimates
- Monitor aggregated order metrics and campaign delivery
- Where it doesn't
- Creating orders from proposals depends on WO Traffic
- Pricing is available by contacting sales
- Designed for television sales workflows, not general media buying
WO Media Sales fact sheet, pricing and score →
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