Wipr

Paid#49 of 49 in Ad Blockers

Wipr: A focused paid Safari blocker for Apple users who want broad web filtering. Ranked #49 of 49 in Ad Blockers by our editors (4.6/10); pricing: Paid; best for simple paid Safari blocking.

4.6/10★★☆☆☆Editor score

Visit Wipr

Wipr4.6 Visit Wipr

At a glance

• Editor score
  4.6 / 10
• Pricing
  Paid
• Best for
  Simple paid Safari blocking
• Free plan
  No
• Device coverage
  Desktop-and-mobile
• Facts checked
  14 Sep 2026

• Where it wins

  • Blocks ads, trackers, pop-ups, and cookie warnings
  • Automatic blocklist updates twice weekly
  • Filtr adds network-level blocking across apps

• Where it doesn't

  • No free plan
  • Limited to Apple platforms
  • Focused on Safari rather than multiple browsers

Our verdict on Wipr

Wipr is a paid content-blocking app for Safari on iPhone, iPad, Mac, and Apple Vision. It is designed for Apple users who want to reduce advertisements, pop-ups, trackers, cookie warnings, and other web annoyances without choosing a broader multi-browser product. Wipr 2 is a universal app across supported Apple devices, and its published starting price is 4.99 as a one-time app purchase. There is no free plan.

The core feature set covers the main sources of web clutter: advertisements, pop-ups, trackers, and cookie warnings. Automatic blocklist updates arrive twice weekly, while multilingual enhanced blocklists extend coverage for users browsing in multiple languages. Wipr Extra adds expanded website blocking, giving the product more control over individual sites. Filtr is available as a separate add-on for network-level blocking across apps, which broadens coverage beyond Safari. Buyers who want focused browser filtering with an optional app-level extension should find this structure easy to understand; those seeking a single tool for several browsers will need another approach.

Wipr’s main trade-off is its narrow platform and browser focus. It supports iPhone, iPad, Mac, and Apple Vision devices, but the product is built around Safari rather than a wider browser ecosystem. The paid-only model also makes it less suitable for buyers looking for a free blocker. Choose Wipr if you use Apple devices, primarily browse with Safari, and value automatic updates plus optional broader filtering. Consider an alternative if cross-platform support, multiple-browser coverage, or a free entry tier is a priority.

Your product? Our editors can test Wipr in depth and publish a review, labelled as paid · from $149/mo →

Wipr pricing

All 1 Wipr plans and prices →

Wipr fact sheet

Alternatives to Wipr

• AdGuardA broad ad and privacy blocker with browser, app, DNS, and parental controls.9.4
• GhosteryA free, open-source blocker with broad platform coverage and detailed privacy controls.9.2
• UOuBlock OriginA highly configurable free blocker for users who want control over filtering.9.1

See all Wipr alternatives →

Featured on iTechGuides

Wipr is listed in our Ad Blockers directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/wipr/"><img src="https://www.itechguides.com/best/badge/wipr.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 28 Sep 2026 · How we research and update