WhatChing review
A WhatsApp-focused toolkit for broadcasts, chatbot flows, and shared inbox work.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WhatChing brings WhatsApp campaigns and conversation handling into one cloud-based product for businesses using the WhatsApp Business API. Small teams can schedule bulk broadcasts, manage templates, segment contacts with tags and attributes, and build chatbot flows without code. An AI agent and automated follow-ups support ongoing conversations, while the shared inbox lets multiple agents handle chats and assign them across a team. Lead capture and qualification from ads and product catalogs in chats extend it beyond campaign sending, making it relevant to teams that want WhatsApp to serve both acquisition and customer conversations.
The published plans show Basic at ₹2,499 per month and Pro at ₹3,999 per month. Basic includes bulk messaging, a drag-and-drop chatbot builder, an AI agent, template management, an analytics dashboard, and a multi-agent shared inbox. Pro includes Basic features, role-based team permissions, and up to 2 phone numbers per organization. Enterprise is custom-configured, with custom business logic, unlimited team members, more WhatsApp numbers, a dedicated account manager, and priority support. The homepage states that a free-forever plan is available, while the pricing page lists the paid tiers. Teams comparing costs should therefore use the paid tier details as a concrete starting point and clarify the free option before choosing.
The product's narrow WhatsApp focus is its main trade-off: its listed integrations are WhatsApp Business API and WhatsApp Business App, and its platform coverage is web. That is a fit for teams prioritizing WhatsApp broadcasts, templates, contact segmentation, campaign analytics for delivery, clicks, and conversions, and shared handling of incoming chats. Businesses needing campaigns across several messaging channels or a desktop/mobile app mix should look elsewhere. Choose WhatChing if WhatsApp is central to lead capture and follow-up; consider alternatives if channel breadth matters more than WhatsApp-specific automation.
WhatChing pros and cons
- Where it wins
- Schedule bulk broadcasts and manage message templates
- Build no-code chatbot flows and automate follow-ups
- Combine AI conversations, lead capture, and a multi-agent inbox
- Where it doesn't
- Focuses on WhatsApp rather than multiple marketing channels
- Available on web only
- Basic starts at ₹2,499 per month despite a stated free-forever plan
WhatChing fact sheet, pricing and score →
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