Whaaty review
A focused WhatsApp platform for Indian teams needing campaigns, automation, and shared conversations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Whaaty is a WhatsApp Business API platform for Indian businesses using WhatsApp for marketing, customer support, sales, reminders, and commerce conversations. Its feature set covers broadcast campaigns, audience segmentation, scheduling, message templates, workflow automation, personalized variables, a shared team inbox, keyword bots, AI reply bots, analytics, WhatsApp Flows, REST APIs, and webhooks. It is aimed at solo founders, small teams, growing businesses, and high-volume teams that want their WhatsApp activity in one system.
Pricing is structured across three monthly plans. Starter costs ₹799 per month and includes one agent seat, 500 broadcast contacts per month, unlimited conversations, message templates, basic analytics, and bots with AI replies. Growth costs ₹2,499 per month, increases access to five agent seats and 5,000 broadcast contacts per month, and adds full analytics plus API access and webhooks. Business costs ₹6,999 per month, includes 15 agent seats, unlimited broadcast contacts, full analytics and reports, API access and webhooks, and priority support. A 14-day free trial is available. Prices exclude GST, while Meta WhatsApp conversation charges are billed separately.
The platform connects with Meta WhatsApp Business Platform, Shopify, HubSpot, Razorpay, UPI, REST API, and webhooks. That gives teams options for commerce, customer records, payments, and custom workflows, while WhatsApp Flows support interactive forms inside the channel. Its main trade-off is focus: the product is WhatsApp-only, so teams seeking broader multichannel campaign coverage should consider an alternative. Whaaty fits businesses that already center customer communication on WhatsApp and need automation plus team handling; Starter suits smaller operations, while Growth and Business support larger contact and agent requirements.
Whaaty pros and cons
- Where it wins
- Broadcasts, segmentation, scheduling, and visual workflow automation
- Shared inbox, bots, AI replies, templates, and analytics
- REST API, webhooks, WhatsApp Flows, and commerce integrations
- Where it doesn't
- Covers WhatsApp only, with no additional marketing channels
- Starter limits broadcasts to 500 contacts monthly and one agent seat
- Meta conversation charges and GST are billed separately
Whaaty fact sheet, pricing and score →
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