Wappalyzer review
A broad technographic prospecting platform with useful free access and costly paid tiers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wappalyzer is a technographic prospecting and website intelligence platform for sales, marketing, RevOps, and partnership teams. It identifies the technologies used by individual websites or domain lists, then helps teams create lead lists based on technology, geography, traffic, company size, and contact coverage. Its workflow also includes company and contact enrichment, email verification, phone-number and verified-email discovery, website alerts, CRM synchronization, browser access, mobile apps, and REST APIs.
Pricing spans four monthly plans. The Free plan includes 50 technology lookups, 50 email verifications, five website alerts, and free sample lead lists. Pro costs $250 USD per user per month and includes one user, two lead-list technology targets, 5,000 technology lookups, 5,000 email verifications, and CRM enrichment. Business costs $450 per user per month, includes five users, unlimited lead-list technology targets, 20,000 lookups, 20,000 email verifications, and 20,000 API credits. Enterprise costs $850 per user per month, supports 25+ users, and includes 200,000+ lookups, email verifications, and API credits, plus dedicated support and custom terms.
Its main strength is the connection between technology research and prospecting workflows. Salesforce, HubSpot, and Pipedrive integrations support CRM enrichment, while Gmail, Pabbly, Zapier, and Make extend workflow options. Website alerts can help teams monitor technology-stack changes, and the API supports lookup and enrichment workflows. The platform is a strong fit for teams targeting companies by their technology choices across web and mobile channels. Smaller teams with occasional needs may prefer the Free plan; teams requiring sustained volume should weigh the paid per-user cost and choose a tier aligned with their lookup, verification, user, and API requirements.
Wappalyzer pros and cons
- Where it wins
- Generates lead lists filtered by technology, geography, traffic, and company size
- Combines enrichment, email verification, phone discovery, and CRM synchronization
- Supports web, API, browser extension, iOS, and Android workflows
- Where it doesn't
- Pro costs $250 per user per month with one included user
- Free access is limited to 50 lookups and 50 email verifications monthly
- Higher-volume prospecting requires the Business or Enterprise tiers
Wappalyzer fact sheet, pricing and score →
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