Wames review
A free WhatsApp marketing plan pairs campaigns and workflows with a multichannel inbox and AI agents.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Wames brings WhatsApp campaigns, workflow automation, contact management and AI agents into one service. It is aimed at agencies and companies, particularly in Latin America, that want to manage outreach and customer conversations together. Its free plan provides one user, one bot flow, one AI agent, five own templates and one simultaneous campaign. That makes it a way to begin with both campaign and automation features, though teams expecting several operators or concurrent campaigns will encounter the free plan's limits quickly.
Campaign tools include bulk messaging with Meta-approved templates, dynamic personalization variables, scheduling and opt-out management. A visual builder supports conditions, delays and API calls, while analytics cover campaigns, templates and agents. The shared inbox extends beyond WhatsApp to Instagram, Facebook Messenger and SMS; AI agents use GPT-4o, can execute tools and can hand conversations to a human. Contact records include custom fields, tags, history and segmentation. This breadth suits teams consolidating messaging and follow-up workflows, but may be more than a WhatsApp-only sender needs.
The Free plan is listed at $0 per month. Starter raises the allowance to up to three users, bot flows and AI agents, with unlimited templates and simultaneous campaigns. Growth allows up to ten users and removes plan limits on the other listed resources. The published paid plan descriptions do not state prices, so buyers should compare costs before choosing a tier. Wames offers web and API access, a browser extension, email and chat support, GDPR compliance, and integrations including HubSpot, Shopify, Tiendanube, Notion and Mercado Pago. Pick it if a free starting point, multichannel inbox and automation matter together; look elsewhere if you need published paid pricing or only a simple WhatsApp campaign tool.
Wames pros and cons
- Where it wins
- Free plan includes one AI agent and one bot flow.
- Combines campaigns, workflow automation and contact segmentation.
- Shared inbox covers WhatsApp, Instagram, Messenger and SMS.
- Where it doesn't
- Free plan limits users, flows, agents, templates and campaigns.
- Starter and Growth plan prices are not stated here.
- The feature set may exceed the needs of WhatsApp-only teams.
Wames fact sheet, pricing and score →
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