Waji review
A broad WhatsApp CRM for teams combining support, campaigns, automation, and commerce.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Waji is a WhatsApp Business CRM from Deburise Solutions for Indian and global small and midsize businesses. It brings customer conversations, marketing, sales, support, appointment booking, and e-commerce workflows into one system. Its shared inbox supports agent routing, assignments, internal notes, and SLA tracking, while contact profiles hold tags, custom fields, and timelines. Teams can also manage broadcast campaigns, automated customer journeys, AI chatbot interactions, WhatsApp calling, and analytics through web and API access.
The published plans are paid and include a 7-day free trial. Starter includes 2 agents, a shared team inbox, basic broadcast campaigns, email support, and 1,000 free service conversations. Growth adds 10 agents, an AI chatbot builder, automation workflows, campaign analytics, and priority chat support. Enterprise adds unlimited agents, a dedicated IP and India server, SSO, audit logs, a DPA, 24/7 phone support, and green-tick assistance. This structure suits teams that expect to expand from shared support into automated campaigns and governed customer operations.
Waji’s main distinction is breadth. It supports omnichannel messaging across WhatsApp, Instagram, Facebook, and Telegram, plus Shopify catalog synchronization, abandoned-cart and order-update flows, appointment calendars, reminders, and campaign conversion analytics. That makes it a strong fit for businesses coordinating commerce and support rather than running WhatsApp marketing alone. Teams seeking a focused broadcast tool may find the wider CRM, automation, calling, and appointment scope unnecessary, while organizations needing advanced governance can consider Enterprise for its identity, audit, server, and support features.
Waji pros and cons
- Where it wins
- Routes conversations across agents with notes, assignments, and SLA tracking
- Combines campaigns, automation, analytics, and AI chatbot tools
- Connects Shopify commerce with WhatsApp, social channels, and appointments
- Where it doesn't
- There is no free plan beyond the advertised 7-day trial
- Advanced controls such as SSO and audit logs start at Enterprise
- The Starter plan includes only 2 agents and basic broadcast campaigns
Waji fact sheet, pricing and score →
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