ValuTrax
ValuTrax: A guided route to a small-business pricing indication, with reports in PDF or Word. Ranked #31 of 35 in Business Valuation Software by our editors (5.7/10); pricing: Pricing on request; best for small businesses seeking a guided pricing indication.
At a glance
- Editor score5.7 / 10
- PricingPricing on request
- Best forSmall businesses seeking a guided pricing indication
- DCF modelNo
- Facts checked14 Nov 2026
Where it wins
- Guides users through a 13-step pricing-indication process
- Includes transaction multiples, discretionary earnings, and a buyer’s test
- Exports 16-page reports as PDF or editable Word documents
Where it doesn't
- Does not include a DCF method
- Its indication is not a formal valuation or appraisal
- Subscription pricing is available through sales contact
Our verdict on ValuTrax
ValuTrax is web-based pricing software for business brokers and other transaction professionals estimating an indication of value for a typical small-business asset sale. Its guided 13-step process is aimed at producing a listing or selling-price estimate, not a formal valuation or appraisal. The vendor describes the approach as intended for small and medium-sized businesses with revenues up to several million dollars, making it a focused option for transaction work rather than a general-purpose valuation toolkit.
The process combines market data from comparable business transactions and industry rules of thumb with a multiple-of-discretionary-earnings method. A buyer’s test also considers salary, down-payment return, capital expense, and debt service. Users enter income-statement information and work through a normalization workflow before generating a 16-page pricing report. Reports can be exported as PDF or editable Microsoft Word files, which supports sharing an estimate or making document edits. The published methods center on pricing indications; there is no DCF method, so buyers who need discounted cash-flow modeling should consider another product.
ValuTrax is best suited to small-business transaction professionals who want a guided, repeatable way to prepare a pricing indication and report. Its methods and report format are clearly oriented to a typical asset sale, and its output should not be treated as an appraisal. The product is web-based, with phone and email support. The vendor offers an annual subscription through a contact-sales model. Businesses seeking formal appraisal work or a broader valuation workflow with methods beyond the documented pricing approaches should look elsewhere.
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ValuTrax pricing
ValuTrax fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| DCF model | No |
| Market-multiple method | Yes |
| Asset-based method | Not verified |
| Scenario analysis | Not verified |
| Report export | Yes |
| Historical years | Not verified |
| Deployment | Web |
| Deployment | Cloud |
| Platforms | Web |
| Support | Phone, Email |
| Built for | Small business (editorial estimate) |
| Pricing | Pricing on request |
| Website | valutrax.net |
| Facts checked | 14 Nov 2026 |
Alternatives to ValuTrax
- ValuticoBroad valuation methods, forecasting, scenarios, and audit trails, with pricing handled through sales.8.9
- Carta 409A ValuationsA focused 409A workflow for companies already managing equity in Carta.7.9
- ValuSourceA standards-oriented valuation suite with DCF analysis, valuation data, and report writing.7.9
See all ValuTrax alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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