ValuTrax review
A guided route to a small-business pricing indication, with reports in PDF or Word.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
ValuTrax is web-based pricing software for business brokers and other transaction professionals estimating an indication of value for a typical small-business asset sale. Its guided 13-step process is aimed at producing a listing or selling-price estimate, not a formal valuation or appraisal. The vendor describes the approach as intended for small and medium-sized businesses with revenues up to several million dollars, making it a focused option for transaction work rather than a general-purpose valuation toolkit.
The process combines market data from comparable business transactions and industry rules of thumb with a multiple-of-discretionary-earnings method. A buyer’s test also considers salary, down-payment return, capital expense, and debt service. Users enter income-statement information and work through a normalization workflow before generating a 16-page pricing report. Reports can be exported as PDF or editable Microsoft Word files, which supports sharing an estimate or making document edits. The published methods center on pricing indications; there is no DCF method, so buyers who need discounted cash-flow modeling should consider another product.
ValuTrax is best suited to small-business transaction professionals who want a guided, repeatable way to prepare a pricing indication and report. Its methods and report format are clearly oriented to a typical asset sale, and its output should not be treated as an appraisal. The product is web-based, with phone and email support. The vendor offers an annual subscription through a contact-sales model. Businesses seeking formal appraisal work or a broader valuation workflow with methods beyond the documented pricing approaches should look elsewhere.
ValuTrax pros and cons
- Where it wins
- Guides users through a 13-step pricing-indication process
- Includes transaction multiples, discretionary earnings, and a buyer’s test
- Exports 16-page reports as PDF or editable Word documents
- Where it doesn't
- Does not include a DCF method
- Its indication is not a formal valuation or appraisal
- Subscription pricing is available through sales contact
ValuTrax fact sheet, pricing and score →
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