Umami review
Open-source web analytics with funnels, replay, heatmaps, and self-hosting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Umami is an open-source, privacy-focused web analytics platform for website owners, developers, and teams. It supports hosted Umami Cloud and self-hosted deployments, with web and API access. Its feature set covers pageviews, visitors, UTM campaigns, custom events and properties, conversions, revenue, attribution, performance metrics, dashboards, team collaboration, data export, and REST API access. The product is designed for organizations that want analytics without cookies or automatic personal-data collection, while retaining a choice between managed infrastructure and control over analytics data.
Pricing scales by event volume, websites, team size, retention, and feature access. Hobby costs $0 per month and includes up to 100,000 events per month, one website, six months of data retention, and community support. Pro costs $20 per month and raises capacity to 1 million events, up to 20 websites, up to 10 team members, and two years of retention, with API and email support. Business costs $200 per month and adds up to 10 million events, unlimited websites and team members, five years of retention, session replays, and heatmaps. Enterprise uses custom pricing, while a 14-day free trial is available.
The main appeal is breadth within an open-source analytics product: teams can combine event tracking, conversion funnels, retention reports, revenue reporting, performance monitoring, replay, heatmaps, exports, and APIs. Self-hosting suits organizations that want direct control over deployment and analytics data; hosted Umami Cloud suits teams that prefer managed infrastructure. The Hobby plan is a practical starting point for a single website with moderate event volume, while larger teams or higher-volume properties need Pro or Business. Choose another tool if your requirements do not fit these event, website, retention, or plan-based feature boundaries.
Umami pros and cons
- Where it wins
- Open-source deployment with hosted and self-hosted options
- Tracks events, funnels, retention, revenue, and attribution
- Adds session replays, heatmaps, dashboards, exports, and API access
- Where it doesn't
- Hobby is limited to 100,000 events per month and one website
- Hobby includes six months of data retention
- Session replays and heatmaps are highlighted on Business
Umami fact sheet, pricing and score →
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