TrustYou review
A hospitality-focused suite for surveys, benchmarking, sentiment analysis, and review responses.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
TrustYou is a hospitality customer experience platform for hotels, hotel groups, online travel agencies, and destination organizations. It brings guest reviews and survey feedback into a centralized inbox, then adds sentiment analysis, trend insights, competitor benchmarking, dashboards, reporting, and keyword search. Its hospitality focus makes it especially relevant for teams that need to monitor reputation across sources such as Google, Booking.com, Expedia, TripAdvisor, Agoda, Airbnb, and other travel platforms. Web and API access support different operating environments.
Pricing is structured by property and billed annually. Lite starts at $75 per property per month and includes the centralized review inbox, Sentiment AI, competitor benchmarking, keyword search, analytics, and reporting tools. Essential costs $130 per property per month and adds scheduled reports, the survey module, public survey sharing, marketing widgets, and multilingual support. Professional costs $180 per property per month and adds unlimited surveys and unlimited AI-generated review responses. The plan structure makes Lite suitable for monitoring and analysis, while properties that want to collect feedback directly or automate more response activity need a higher tier.
The product’s strongest distinction is the combination of reputation monitoring and structured guest surveys. Pre-stay, on-site, and post-stay surveys can capture feedback at several points in the guest journey, while survey feedback can be pushed to Google. Marketing widgets help display reputation data, and benchmarking gives teams a comparison point beyond their own reviews. Hotels should choose TrustYou when survey programs, source coverage, and benchmarking are central requirements. Smaller properties seeking a free tool or a lower-commitment monthly option should look elsewhere, as the published plans are paid and billed annually.
TrustYou pros and cons
- Where it wins
- Centralizes guest reviews, survey feedback, analytics, and reporting
- Covers major hospitality review sources and supports competitor benchmarking
- Adds surveys, marketing widgets, and AI-generated review responses
- Where it doesn't
- No free plan is available
- Starts at $75 per property per month with annual billing
- Higher tiers are needed for surveys and unlimited AI responses
TrustYou fact sheet, pricing and score →
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